https://itsgeedee.com itsgeedee Fri, 24 Apr 2020 12:37:32 +0000 https://itsgeedee.com en https://itsgeedee.com/Information Wed, 22 Jan 2020 01:46:28 +0000 itsgeedee https://itsgeedee.com/Information Hello!My name is Gera Frascaroli. I am a Graphic Designer and Art Director, born in Bologna, raised in Sydney, based in New York. Last Update ↳ April 20 2020Optimized for↳ Chrome↳ Desktop (Full-Screen)↳ Mobile (Landscape) I’ve had the good fortune of working on global campaigns, commercials, brand identities, digital products and experiences, network rebrands and title sequences, for some of the world's most loved brands, in collaboration with some of the world’s most awesome people. If you’d like to work together or just have a chat, feel free to email me. Contact ↳ Email ↳ Linkedin Follow ↳ Instagram ↳ Savee ↳ Tumblr ↳ Soundcloud Education University of NSW College of Fine Arts (COFA) Masters (Digital Media) ↳ 🎓 2009 University of Sydney B.A. of Arts (Anthropology) ↳ 🎓 2006 Recent History Google (New York)May 2021 - Present↳ Design Character (New York) Oct. 2018 - Aug. 2020 ↳ Design Direction R/GA (New York) Oct. 2015 - May 2018 ↳ Design Direction Rokkan (New York) Sep. 2014 - Oct. 2015 ↳ Design The Mill (New York) May 2012 - Aug. 2014 ↳ Design, MotionBigStar (New York)Sep. 2010 - Apr. 2012↳ Design, Motion Past Clients  Nike Instagram Google Samsung NetflixConverse Facebook MTV https://itsgeedee.com/Nike-Adapt-X-Apple-Watch Sat, 18 Jan 2020 17:53:29 +0000 itsgeedee https://itsgeedee.com/Nike-Adapt-X-Apple-Watch 1 Nike Adapt X  Watch↳ 019 Studio↳ Character (NY) Role↳ Design Director Reaching down for your shoes or grabbing your phone isn’t an option when you’re in a constant state of shift. Being able to quickly adjust and fine tune your fit on the fly, unlocks a new level of control for the Adapt consumer. We worked closely with the Nike Digital Innovation team to translate how this experience comes to life through function and form on the Apple Watch, to deliver the ultimate level of control for on-the-go adjustments. *3D sneaker asset provided by the Nike Brand Experience team. ↳ User Problem As a user, I would like the ability to adjust and fine tune the fit of my shoe using the watch, so that I don’t have to open the app. ↳ Experience Principles Glanceable1. Information is readily available to the user. 2. Interactions should occur quickly, and over a short period of time.&nbsp;3. Communicate information clearly and without added distraction.Responsive1. Minimize the time it takes to launch and load new screens. 2. Respond to user interactions with speed and accuracy. 3. Keep snapshot up-to-date with relevant information. Actionable1. Be thoughtful about the information that is presented. 2. Regularly update key information. 3. Consider the complication design. <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/8cb94e931afd9e2d91140010f138136ad25adc1b2baeea3a8500ae4eb82167f0/NikeAdapt_Size_S_003.png" data-mid="61810321" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8cb94e931afd9e2d91140010f138136ad25adc1b2baeea3a8500ae4eb82167f0/NikeAdapt_Size_S_003.png" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/02da3dd93473f8e53b1165367daacccd4cbe1cd91fe4377c721dde3581e615e4/NikeAdapt_Size_M_002.png" data-mid="136100650" border="0" src="https://freight.cargo.site/w/1000/i/02da3dd93473f8e53b1165367daacccd4cbe1cd91fe4377c721dde3581e615e4/NikeAdapt_Size_M_002.png" /> ↳ Navigation Guided by our experience principles and knowing what key functionalities we had to solve for, our next steps were to explore a range of navigation options, both hierarchical and page-based. We arrived at a slightly customized structure that was both highly intuitive and efficient:↳ All Lacing functions are contained within the p.2 landing screen, with Mode Presets located on p.1 and Lighting on p.3. ↳ Users can access Quick Release and Lights Off functions via a force touch menu as well as Battery levels via an additional modal screen that appears when activated. ↳ Visualizing Behaviors Before diving into design directions, and to inspire our design thinking / making, we did a quick exploratory in visualizing the behavior of Tight — Loose. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f73f11626da237a927c745a7c0ee761daa639f67374fdb41bd518b818bbb5a49/NikeAdapt_Size_M_001.gif" data-mid="61799974" border="0" src="https://freight.cargo.site/w/1000/i/f73f11626da237a927c745a7c0ee761daa639f67374fdb41bd518b818bbb5a49/NikeAdapt_Size_M_001.gif" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2accc7f434c79d73c0a33676bfe6ad3fe90bc789d558c8984c8be9ee6e1ceb4b/NikeAdapt_Size_M_0024.png" data-mid="59182608" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/2accc7f434c79d73c0a33676bfe6ad3fe90bc789d558c8984c8be9ee6e1ceb4b/NikeAdapt_Size_M_0024.png" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/692ff302752847796552357bcf2ffcf8be2c53c6dce102d002f9f3afb16083be/NikeAdapt_Size_M_0023.png" data-mid="59182606" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/692ff302752847796552357bcf2ffcf8be2c53c6dce102d002f9f3afb16083be/NikeAdapt_Size_M_0023.png" /><img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/70b16dd38ff607eba475e043d83f6d31591c1c4e759aef2b431fa266fbf9a5ab/NikeAdapt_Size_M_0022.png" data-mid="59182604" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/70b16dd38ff607eba475e043d83f6d31591c1c4e759aef2b431fa266fbf9a5ab/NikeAdapt_Size_M_0022.png" /><img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/89a16db5b0b34379cc027a690e3b81e7156d8a3b515585b0d12a4f734a20f47f/NikeAdapt_Size_M_0025.png" data-mid="59182610" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/89a16db5b0b34379cc027a690e3b81e7156d8a3b515585b0d12a4f734a20f47f/NikeAdapt_Size_M_0025.png" /><img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6274234345a70c04c8fe9386f63828c732f290324a89c29286c355cef8bc111e/NikeAdapt_Size_M_002.png" data-mid="59182603" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/6274234345a70c04c8fe9386f63828c732f290324a89c29286c355cef8bc111e/NikeAdapt_Size_M_002.png" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/19591775eaa9766822546ab4358ecb0fa6dcbfbf7afaf78da35feedf86906548/NikeAdapt_Size_M_00210.png" data-mid="59182615" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/19591775eaa9766822546ab4358ecb0fa6dcbfbf7afaf78da35feedf86906548/NikeAdapt_Size_M_00210.png" /><img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/74f36e39469ba90ac67de0c6a086a027061e05864861ae5eecabf31767fce258/NikeAdapt_Size_M_0029.png" data-mid="59182614" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/74f36e39469ba90ac67de0c6a086a027061e05864861ae5eecabf31767fce258/NikeAdapt_Size_M_0029.png" /><img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6db32a2343763259a9745f7db4a21b1296b477b3088f95787744cbe5ab24131c/NikeAdapt_Size_M_0028.png" data-mid="59182613" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/6db32a2343763259a9745f7db4a21b1296b477b3088f95787744cbe5ab24131c/NikeAdapt_Size_M_0028.png" /><img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7746b3e1871be6d1317e76952f5d927b99436a406516816df4994ae30ad81691/NikeAdapt_Size_M_0027.png" data-mid="59182612" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/7746b3e1871be6d1317e76952f5d927b99436a406516816df4994ae30ad81691/NikeAdapt_Size_M_0027.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0c6f57a30ec47622614162e6d2dae5de84729680f0580a012e8e308c9aac8037/NikeAdapt_Size_M_002.gif" data-mid="61800001" border="0" src="https://freight.cargo.site/w/1000/i/0c6f57a30ec47622614162e6d2dae5de84729680f0580a012e8e308c9aac8037/NikeAdapt_Size_M_002.gif" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b68be1374f3b80d6600d87fd50391824fb7b211ce59a0053a93089f6d6407ff5/NikeAdapt_Size_M_0026.png" data-mid="59182611" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/b68be1374f3b80d6600d87fd50391824fb7b211ce59a0053a93089f6d6407ff5/NikeAdapt_Size_M_0026.png" /> ↳ Design Expressions With our navigation locked, we explored three overarching visual expressions: 1. Metrical 2. Representational 3. Hybrid 1. MetricalWithin this territory, we embrace the Apple Watch’s timepiece ancestry as a functional instrument, utilizing precise metrics and measurements as our guide. By emphasizing data using large numerical elements, the visualizations adopt a more performance-based approach.Themes:·Functional·Precise·Numerical <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3c0284ddcc895b7da5806daf1901b0759a399b98461c49aa86fb8f589e2319d2/NikeAdapt_Size_M_00222.png" data-mid="66694495" border="0" src="https://freight.cargo.site/w/1000/i/3c0284ddcc895b7da5806daf1901b0759a399b98461c49aa86fb8f589e2319d2/NikeAdapt_Size_M_00222.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2ad2c9e41253c2f94c3ff8b1efc07dd3fe4963a6509b84256b771941e369b79d/NikeAdapt_Size_M_002.png" data-mid="66701679" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/2ad2c9e41253c2f94c3ff8b1efc07dd3fe4963a6509b84256b771941e369b79d/NikeAdapt_Size_M_002.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7d9d5d2b0da4bfcfc387aeafa92274ef1de1a52334aad395320c01b79a7cc3a4/NikeAdapt_Size_M_002.png" data-mid="66693630" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/7d9d5d2b0da4bfcfc387aeafa92274ef1de1a52334aad395320c01b79a7cc3a4/NikeAdapt_Size_M_002.png" /> 2. RepresentationalThis territory explores the physical and realistic qualities of pressure to represent the tightening and loosening of the shoe. By relying less on numerals, these explorations are more lifestyle oriented. Themes:·Realistic·Demonstrative·Human <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/43a66248381cf78a33e59dc1628030d9cc651bfc2031cba8599a2df8e486f938/NikeAdapt_Size_M_002.png" data-mid="66701980" border="0" src="https://freight.cargo.site/w/1000/i/43a66248381cf78a33e59dc1628030d9cc651bfc2031cba8599a2df8e486f938/NikeAdapt_Size_M_002.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/701eb243c7a9ea5d9b5ce72001513d423b92fae6cfc1dc5a6947ec00bade6620/NikeAdapt_Size_M_002.png" data-mid="66702403" border="0" src="https://freight.cargo.site/w/1000/i/701eb243c7a9ea5d9b5ce72001513d423b92fae6cfc1dc5a6947ec00bade6620/NikeAdapt_Size_M_002.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5bc51dc6625daece193784e32ed251acc290ec5159224298b7dba466b03c50a7/NikeAdapt_Size_M_0022.png" data-mid="66702404" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/5bc51dc6625daece193784e32ed251acc290ec5159224298b7dba466b03c50a7/NikeAdapt_Size_M_0022.png" /> 3. HybridThis hybrid territory illustrates the tightening and loosening of the shoe in a way that combines representational and metrical qualities. The emphasis on each quality shifts depending where you are in the interaction flow of the Apple Watch app. Themes:·Realistic·Functional ↳ Motion Tests An exploratory into how behaviors could come to life through motion. Interface test animations by Joe Wright. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2895d14f1b46f4421f01c74f5e0e827d542a660ced09c864be439a4bd3162321/nike_adapt_snkr_001.gif" data-mid="59026891" border="0" src="https://freight.cargo.site/w/960/i/2895d14f1b46f4421f01c74f5e0e827d542a660ced09c864be439a4bd3162321/nike_adapt_snkr_001.gif" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c1e3546ccb844c90f8e78f5368543a9ead084fbd79b37cc29b906065e4293dd/nike_adapt_behavior_001.gif" data-mid="59026186" border="0" src="https://freight.cargo.site/w/960/i/8c1e3546ccb844c90f8e78f5368543a9ead084fbd79b37cc29b906065e4293dd/nike_adapt_behavior_001.gif" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d68883d1ea88373f856443f94d1dc520fabdfd0c794a4bc348d227ae8a1be724/nike_adapt_behavior_002.gif" data-mid="59026187" border="0" src="https://freight.cargo.site/w/960/i/d68883d1ea88373f856443f94d1dc520fabdfd0c794a4bc348d227ae8a1be724/nike_adapt_behavior_002.gif" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/480db06af469c7d701d2f39f47ef54b02ff48f6c1819d2d196882f13b6f8195d/nike_adapt_snkr_002.gif" data-mid="59026193" border="0" src="https://freight.cargo.site/w/960/i/480db06af469c7d701d2f39f47ef54b02ff48f6c1819d2d196882f13b6f8195d/nike_adapt_snkr_002.gif" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/9850c569e7613905e86e00fd516af3da23007e3d1f140d067adc0d2675146e7f/nike_adapt_behavior_003.gif" data-mid="59026188" border="0" src="https://freight.cargo.site/w/960/i/9850c569e7613905e86e00fd516af3da23007e3d1f140d067adc0d2675146e7f/nike_adapt_behavior_003.gif" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0d63042ecd2dd13f1676125db0f65eb1e133542ebdb7dfb41be61a084b3a9b7/nike_adapt_behavior_005.gif" data-mid="59026190" border="0" src="https://freight.cargo.site/w/960/i/e0d63042ecd2dd13f1676125db0f65eb1e133542ebdb7dfb41be61a084b3a9b7/nike_adapt_behavior_005.gif" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd0cbd049b1abfe8163fb3744fe5126b85ee5784e99ae8d680e93725e26e9977/nike_adapt_behavior_004.gif" data-mid="59026189" border="0" src="https://freight.cargo.site/w/960/i/cd0cbd049b1abfe8163fb3744fe5126b85ee5784e99ae8d680e93725e26e9977/nike_adapt_behavior_004.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c8c5c3cf4530adc5074971db9332a93a1c0b78c57e49afbe0297c49d44bab9a/nike_adapt_logo_light.gif" data-mid="61801517" border="0" src="https://freight.cargo.site/w/1000/i/3c8c5c3cf4530adc5074971db9332a93a1c0b78c57e49afbe0297c49d44bab9a/nike_adapt_logo_light.gif" /> ↳ Final Product We delivered a simple, efficient, and visually consistent solution, that felt in line with the Nike Adapt mobile app and larger brand system. <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fbdbd3f3aae752fc26e2d27820f89faeda687fb240274654397cf2938cd0f62d/NikeAdapt_Size_L_001.png" data-mid="61809435" border="0" src="https://freight.cargo.site/w/1000/i/fbdbd3f3aae752fc26e2d27820f89faeda687fb240274654397cf2938cd0f62d/NikeAdapt_Size_L_001.png" /> ↳ Apple Watch App Icon Finally, we created the Apple Watch app icon — a silhouette of the Nike Adapt BB sneaker that would change depending on what shoe model the user is controlling. <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9f7a3013309856a1f060b6c0104ee15d1f2b8f07b56982c022fb88f2a9bf497a/nike_adapt_icon_002.jpg" data-mid="59026191" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/9f7a3013309856a1f060b6c0104ee15d1f2b8f07b56982c022fb88f2a9bf497a/nike_adapt_icon_002.jpg" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ec7910a3452a4be180f964197de45f133cea5196b8544c76d57d90ff5ae2b513/NikeAdapt_Size_M_0022.png" data-mid="61799286" border="0" src="https://freight.cargo.site/w/1000/i/ec7910a3452a4be180f964197de45f133cea5196b8544c76d57d90ff5ae2b513/NikeAdapt_Size_M_0022.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/228fc933c117d0f171426fad949fdbbea2b8e1aee98892acede215ed7a396ea3/NikeAdapt_Size_M_002.png" data-mid="61799309" border="0" src="https://freight.cargo.site/w/1000/i/228fc933c117d0f171426fad949fdbbea2b8e1aee98892acede215ed7a396ea3/NikeAdapt_Size_M_002.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/613986777d1c68a695dd455ce180cdb6e8ef2dc21de1d7d5dda40357f98177e1/NikeAdapt_Size_S_003.png" data-mid="66603244" border="0" src="https://freight.cargo.site/w/1000/i/613986777d1c68a695dd455ce180cdb6e8ef2dc21de1d7d5dda40357f98177e1/NikeAdapt_Size_S_003.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/635e6b0630cf8816ff758b1480fba9bbcbe5e710d0b875b82fc3e9b1ebe0f68e/NikeAdapt_Size_S_004.png" data-mid="66603251" border="0" src="https://freight.cargo.site/w/1000/i/635e6b0630cf8816ff758b1480fba9bbcbe5e710d0b875b82fc3e9b1ebe0f68e/NikeAdapt_Size_S_004.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/9c1f21de6d646a136e0ba4d70e0cdceb0efeb111efbb166ab5f7312cbf78377c/NikeAdapt_Size_S_005.png" data-mid="66603256" border="0" src="https://freight.cargo.site/w/1000/i/9c1f21de6d646a136e0ba4d70e0cdceb0efeb111efbb166ab5f7312cbf78377c/NikeAdapt_Size_S_005.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/7f014167d702c1db878e3ed2ed06ddcfee39dd2b3b2e101265c23809de8b3d5a/NikeAdapt_Size_S_006.png" data-mid="66603257" border="0" src="https://freight.cargo.site/w/1000/i/7f014167d702c1db878e3ed2ed06ddcfee39dd2b3b2e101265c23809de8b3d5a/NikeAdapt_Size_S_006.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/e4d639af249e2fb69403600a7384d413ed9fe3bd4176a452c7d82ef36f67c967/NikeAdapt_Size_S_0010.png" data-mid="66603290" border="0" src="https://freight.cargo.site/w/1000/i/e4d639af249e2fb69403600a7384d413ed9fe3bd4176a452c7d82ef36f67c967/NikeAdapt_Size_S_0010.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/9c4a8ba2bbcb7ad13b5229aa7f7a070706a36596882424115869f42faf622da2/NikeAdapt_Size_S_009.png" data-mid="66603263" border="0" src="https://freight.cargo.site/w/1000/i/9c4a8ba2bbcb7ad13b5229aa7f7a070706a36596882424115869f42faf622da2/NikeAdapt_Size_S_009.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/91fc9a8fed02a07be5d7b4b1d69226752b4026a9b1a5367ac34f1442c5958f46/NikeAdapt_Size_S_008.png" data-mid="66603261" border="0" src="https://freight.cargo.site/w/1000/i/91fc9a8fed02a07be5d7b4b1d69226752b4026a9b1a5367ac34f1442c5958f46/NikeAdapt_Size_S_008.png" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/407517a5df410a055d955121e124531faab5246b554f13bb597708f0ce5435d6/NikeAdapt_Size_S_007.png" data-mid="66603260" border="0" src="https://freight.cargo.site/w/1000/i/407517a5df410a055d955121e124531faab5246b554f13bb597708f0ce5435d6/NikeAdapt_Size_S_007.png" /> Team↳ Nike Digital Innovation, Virgilio Santos, Manuel Dilone, Junki Hong, Joe Wright, Cris Mascort, Teri Kaplan https://itsgeedee.com/Instagram-Shopping Sat, 21 Dec 2019 14:13:01 +0000 itsgeedee https://itsgeedee.com/Instagram-Shopping 2 Instagram Shopping ↳ 018 — 019 Studio ↳ Character (NY)Role↳ Design DirectorTogether with Instagram, we helped shape a new vision of shopping: discovering, saving, sharing, and buying the products we love. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7196181ea70f544b5f437caa8ff7f60068dfc0cf9adee81a445fe8448127b614/Instagram_Size_M_000.png" data-mid="66704692" border="0" src="https://freight.cargo.site/w/1000/i/7196181ea70f544b5f437caa8ff7f60068dfc0cf9adee81a445fe8448127b614/Instagram_Size_M_000.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b5e159f75258242a0f35d728a85c557df5fd0ca71de71632425bea336ea8d252/Instagram_Size_M_00210.png" data-mid="66865378" border="0" src="https://freight.cargo.site/w/1000/i/b5e159f75258242a0f35d728a85c557df5fd0ca71de71632425bea336ea8d252/Instagram_Size_M_00210.png" /> ↳ Project Objectives Instagram is poised to alter the trajectory of how people shop. Our core objectives included the following: Define → a new brand that positions Instagram as the main destination for shopping. Expand → the shopping ecosystem of Instagram, within app, and with a standalone app. Engage → new-to-work women into this new Instagram experience, while aiming for long term scalability. ↳ Brand Mission Bringing you closer to the people and things you love. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cb0d2e93feb0aec6e33fd8fbefc316e611c766373b7f786532d0866619ef87ec/Instagram_Size_M_00211.png" data-mid="66865368" border="0" src="https://freight.cargo.site/w/1000/i/cb0d2e93feb0aec6e33fd8fbefc316e611c766373b7f786532d0866619ef87ec/Instagram_Size_M_00211.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/72ec00faaa174865d0808340fa0eb81a26449cc26dca7b649b535cb1241abd87/Instagram_Size_M_0023.png" data-mid="66865336" border="0" src="https://freight.cargo.site/w/1000/i/72ec00faaa174865d0808340fa0eb81a26449cc26dca7b649b535cb1241abd87/Instagram_Size_M_0023.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ae841005f2a17c6876aa73f44bd1b524ea303bf125b8d09af31eabaf46f0c148/Instagram_Size_M_0006.png" data-mid="66704730" border="0" src="https://freight.cargo.site/w/1000/i/ae841005f2a17c6876aa73f44bd1b524ea303bf125b8d09af31eabaf46f0c148/Instagram_Size_M_0006.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c776ad0d78c6f42d240475b96e7014a678e4799ef2709eaf378f880f97b46b57/Instagram_Size_M_00212.png" data-mid="66865375" border="0" src="https://freight.cargo.site/w/1000/i/c776ad0d78c6f42d240475b96e7014a678e4799ef2709eaf378f880f97b46b57/Instagram_Size_M_00212.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0cd85c603597b4e44035be4c1554d8cd5f0e2a2bf78bebf238948519f1d2bfef/Instagram_Size_M_00016.png" data-mid="66704749" border="0" src="https://freight.cargo.site/w/1000/i/0cd85c603597b4e44035be4c1554d8cd5f0e2a2bf78bebf238948519f1d2bfef/Instagram_Size_M_00016.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/dcd2de638779f96dda4a16f2c0ad8e18064cbfa92485c2d3a717a046a403c64d/Instagram_Size_M_00222.png" data-mid="66865358" border="0" src="https://freight.cargo.site/w/1000/i/dcd2de638779f96dda4a16f2c0ad8e18064cbfa92485c2d3a717a046a403c64d/Instagram_Size_M_00222.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/dc7db3cceecff79b5c8862a85989ab9f4a2c68d623269cc9bebc7fd49eadd7b5/Instagram_Size_M_00025.png" data-mid="66704748" border="0" src="https://freight.cargo.site/w/1000/i/dc7db3cceecff79b5c8862a85989ab9f4a2c68d623269cc9bebc7fd49eadd7b5/Instagram_Size_M_00025.png" /> ↳ Brand Values 1. Keep it simple. 2. Be surprising and fun. 3. Inspire creativity. 4. Be inclusive of the community. 5. Prioritize diversity. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/775c4f1ff057ba6023f551e2f9717f87ee9eb37587431c0592cdc1a73dfa53b4/Instagram_Size_M_00227.png" data-mid="66865512" border="0" src="https://freight.cargo.site/w/1000/i/775c4f1ff057ba6023f551e2f9717f87ee9eb37587431c0592cdc1a73dfa53b4/Instagram_Size_M_00227.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/14c624ad2c11d1f2d26b12f2f6dcfd558d36d56e5d79ae5f93882d55cee75594/Instagram_Size_M_00022.png" data-mid="66704857" border="0" src="https://freight.cargo.site/w/1000/i/14c624ad2c11d1f2d26b12f2f6dcfd558d36d56e5d79ae5f93882d55cee75594/Instagram_Size_M_00022.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4f6ed50aad9ba62f8cf027343aeafd2342f96979f363decd6e53b5070d754e47/Instagram_Size_M_0026.png" data-mid="66865248" border="0" src="https://freight.cargo.site/w/1000/i/4f6ed50aad9ba62f8cf027343aeafd2342f96979f363decd6e53b5070d754e47/Instagram_Size_M_0026.png" /> ↳ Brand Attitudes Our attitudes are inspired from Instagram, while bringing new dimensions to the brand. 1. Identity2. Community3. Creativity4. Inclusivity <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1ff216d8cffac13170b18854fd95a397067e2603b63a0067c3b3690640dc161b/Instagram_Size_M_0028.png" data-mid="66865569" border="0" src="https://freight.cargo.site/w/1000/i/1ff216d8cffac13170b18854fd95a397067e2603b63a0067c3b3690640dc161b/Instagram_Size_M_0028.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/26cbfafe11cd827482e0b965c648f7af25be1d7b5116a7a1445f5cdf72ec0b7c/Instagram_Size_M_00228.png" data-mid="66865616" border="0" src="https://freight.cargo.site/w/1000/i/26cbfafe11cd827482e0b965c648f7af25be1d7b5116a7a1445f5cdf72ec0b7c/Instagram_Size_M_00228.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/06c582ee6f6997612c6116953785dbfc32706e4495059e3f3ec2c713dd358b42/Instagram_Size_M_00017.png" data-mid="66704823" border="0" src="https://freight.cargo.site/w/1000/i/06c582ee6f6997612c6116953785dbfc32706e4495059e3f3ec2c713dd358b42/Instagram_Size_M_00017.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8dae7fd9dee918ec52a66976cd55445827ba9a1bc393307403883a410bd1c75c/Instagram_Size_M_00213.png" data-mid="66865389" border="0" src="https://freight.cargo.site/w/1000/i/8dae7fd9dee918ec52a66976cd55445827ba9a1bc393307403883a410bd1c75c/Instagram_Size_M_00213.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fef75bd65e3389b237d8b89add2558e4251911ac91dc85de1519022edac8d4d4/Instagram_Size_M_00214.png" data-mid="66865254" border="0" src="https://freight.cargo.site/w/1000/i/fef75bd65e3389b237d8b89add2558e4251911ac91dc85de1519022edac8d4d4/Instagram_Size_M_00214.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9c83e826be81e3a80c58595a692c89a3a015e1f3024585f82fbbace3b99d6c88/Instagram_Size_M_00023.png" data-mid="66704876" border="0" src="https://freight.cargo.site/w/1000/i/9c83e826be81e3a80c58595a692c89a3a015e1f3024585f82fbbace3b99d6c88/Instagram_Size_M_00023.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e0980ee2c122373fe98932907c38aa0909894f5eac3cfe88964c426e95376220/Instagram_Size_M_00028.png" data-mid="66704936" border="0" src="https://freight.cargo.site/w/1000/i/e0980ee2c122373fe98932907c38aa0909894f5eac3cfe88964c426e95376220/Instagram_Size_M_00028.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c72a4db909e40c8330907d838f4fc2c3fda03a721a7730d81c4958e6d3c9fca9/Instagram_Size_M_00219.png" data-mid="66865432" border="0" src="https://freight.cargo.site/w/1000/i/c72a4db909e40c8330907d838f4fc2c3fda03a721a7730d81c4958e6d3c9fca9/Instagram_Size_M_00219.png" /> 1. Identity↳ Helps me define and express a space that communicates who I am and what I care about. Themes· Taste· Vision· Individuality 2. Community↳ Helps me connect with people I follow, friends, and brands in an easy and fun way. Themes· Community· Relationship· Trust 3. Creativity↳ Helps me be inspired by people and brands I admire and inspire others who follow me.Themes· Wonder· Amusement· Emotion 4. Inclusivity↳ Helps me feel like I am seen and heard and find people who widen my perspective.Themes· Divesity· Intersection· Univerality System Foundations ↳ Naming With our objectives and strategic foundations locked, we proceeded to do a deep dive on naming for this new shopping experience. Instagram Checkout (Check@ut) came out as the winner and worked on a couple levels, signifying the begining (i.e. checking out and getting inspired by an influencer, brand or product on Instagram), and end (where the user literally proceeds to purchase via checkout) of the customer journey.* *&nbsp;May 2020 Update — Now refered to as “Facebook Shops”. <img width="1778" height="2000" width_o="1778" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fb20539b74f6a84ac67b9c50cfd0cba625827207a27197cf584dac4e15524057/instagram_names_05.gif" data-mid="65706182" border="0" src="https://freight.cargo.site/w/1000/i/fb20539b74f6a84ac67b9c50cfd0cba625827207a27197cf584dac4e15524057/instagram_names_05.gif" /> <img width="1778" height="2000" width_o="1778" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8ca3d6e2deff5a500e1aac67ed35bcfc40e41ebf52402e7385adc23c9d2648df/instagram_names_02.gif" data-mid="65706171" border="0" src="https://freight.cargo.site/w/1000/i/8ca3d6e2deff5a500e1aac67ed35bcfc40e41ebf52402e7385adc23c9d2648df/instagram_names_02.gif" /><img width="1778" height="2000" width_o="1778" height_o="2000" data-src="https://freight.cargo.site/t/original/i/aa8620fbbafd09131b9031fae821ba015d965d8448e1549b83cceb8a0bb69d41/instagram_names_01.gif" data-mid="65706191" border="0" src="https://freight.cargo.site/w/1000/i/aa8620fbbafd09131b9031fae821ba015d965d8448e1549b83cceb8a0bb69d41/instagram_names_01.gif" /><img width="1778" height="2000" width_o="1778" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6eb6cd359c65f55a15591c04ffc54d04bdbc15f149a5857938e46679831a32e3/instagram_names_5.gif" data-mid="65706310" border="0" src="https://freight.cargo.site/w/1000/i/6eb6cd359c65f55a15591c04ffc54d04bdbc15f149a5857938e46679831a32e3/instagram_names_5.gif" /> ↳ Temperature Gradient Instagram is represented by a broad color spectrum. <img width="5556" height="694" width_o="5556" height_o="694" data-src="https://freight.cargo.site/t/original/i/a4f435d232201dfa0c58d53cea54cc38722c69fe33c41f20390eb372f50bd087/IG_color_001.png" data-mid="65707899" border="0" src="https://freight.cargo.site/w/1000/i/a4f435d232201dfa0c58d53cea54cc38722c69fe33c41f20390eb372f50bd087/IG_color_001.png" /> ↳ Temperature Gradient If IGTV is the warm beginning of the discovery journey...Warm Discovery↳ Emotional <img width="5556" height="694" width_o="5556" height_o="694" data-src="https://freight.cargo.site/t/original/i/2959ba9297014c73383832f03af2c003a0c983878e8c7205d2c6490981323e36/Instagram_Size_Color_003.png" data-mid="65708960" border="0" src="https://freight.cargo.site/w/1000/i/2959ba9297014c73383832f03af2c003a0c983878e8c7205d2c6490981323e36/Instagram_Size_Color_003.png" /> ↳ Temperature Gradient ...Instagram Shopping the cool end of it. Cool Reality ↳ Transactional <img width="5556" height="694" width_o="5556" height_o="694" data-src="https://freight.cargo.site/t/original/i/03b5e50d8d99039dd19669796783de907408a3b0387f33c181d1526d2371c7ab/IG_color_002.png" data-mid="65707902" border="0" src="https://freight.cargo.site/w/1000/i/03b5e50d8d99039dd19669796783de907408a3b0387f33c181d1526d2371c7ab/IG_color_002.png" /> ↳ Icon Development During the exploratory phase, we stress tested our icons against the following principles 1. Make it owneable. 2. Keep it simple. 3. Ensure scalability.&nbsp; Below is a small sample of the icon exploratory process. We created close to 1,000 shopping-centric icons and variants. <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/2b55e7ffa06fb989bf93cfc599e20ae9f0fef1cbd1326cf3b05e30f0f37b18c6/Instagram_M9_002.gif" data-mid="65742298" border="0" src="https://freight.cargo.site/w/960/i/2b55e7ffa06fb989bf93cfc599e20ae9f0fef1cbd1326cf3b05e30f0f37b18c6/Instagram_M9_002.gif" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/c1c176f8e5c4f4f7bfd868e65eb69df1fe1e57151fa97794742cc8e04b7bbe2d/Instagram_M9_001.gif" data-mid="65742297" border="0" src="https://freight.cargo.site/w/960/i/c1c176f8e5c4f4f7bfd868e65eb69df1fe1e57151fa97794742cc8e04b7bbe2d/Instagram_M9_001.gif" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e16ff43d9e5618f2fa2c86672d9a1679b9fb8904f7db58cea0b4982d9aac488c/Instagram_Size_L_001.png" data-mid="59023539" border="0" src="https://freight.cargo.site/w/1000/i/e16ff43d9e5618f2fa2c86672d9a1679b9fb8904f7db58cea0b4982d9aac488c/Instagram_Size_L_001.png" /> ↳ Instagram Checkout Icon After several rounds of rigorous exploratory, refinement and global user testing, we aligned on our beloved smiley Checkout bag.&nbsp; <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/e0783dd33d1cf17c81f4a4fe67e36f93226e4df75a0ab35ab82053016b650647/Instagram_Size_S_001.gif" data-mid="65741488" border="0" src="https://freight.cargo.site/w/1000/i/e0783dd33d1cf17c81f4a4fe67e36f93226e4df75a0ab35ab82053016b650647/Instagram_Size_S_001.gif" /> <img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/b12801be9595c65d975f8c4ad799882974de8f8ec6f7ca8f7d1d927b6ce9d1a0/Instagram_Size_S_002.gif" data-mid="65741503" border="0" src="https://freight.cargo.site/w/1000/i/b12801be9595c65d975f8c4ad799882974de8f8ec6f7ca8f7d1d927b6ce9d1a0/Instagram_Size_S_002.gif" /> <img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/238ce5f6bdb6733accb3af6a30465fec2ff3e1a07c3e181bcb099639992bf924/Instagram_Size_M_Icons2.png" data-mid="97983153" border="0" src="https://freight.cargo.site/w/1000/i/238ce5f6bdb6733accb3af6a30465fec2ff3e1a07c3e181bcb099639992bf924/Instagram_Size_M_Icons2.png" /> <img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4d075aff8b172694956bafc80923cd09d702426fe20adda7016169834ce55e89/Instagram_Size_M_Icons3.png" data-mid="97983291" border="0" src="https://freight.cargo.site/w/1000/i/4d075aff8b172694956bafc80923cd09d702426fe20adda7016169834ce55e89/Instagram_Size_M_Icons3.png" /><img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bf241ad7ee9f8333818410547fa0cc7c46623aaee4ece2fc4572f85a3301d9f5/Instagram_Size_M_Icons9.png" data-mid="97983158" border="0" src="https://freight.cargo.site/w/1000/i/bf241ad7ee9f8333818410547fa0cc7c46623aaee4ece2fc4572f85a3301d9f5/Instagram_Size_M_Icons9.png" /> <img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/890aa92989f67f7ec9098d857c8797ef092b5cdf046ac14cf6e6f8497730096c/Instagram_Size_M_Icons.png" data-mid="97983483" border="0" src="https://freight.cargo.site/w/1000/i/890aa92989f67f7ec9098d857c8797ef092b5cdf046ac14cf6e6f8497730096c/Instagram_Size_M_Icons.png" /><img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/02bdc2074b9ed59fb9a66703073a1558b358577a518f9593291a5d986222ad4e/Instagram_Size_M_Icons8.png" data-mid="97983160" border="0" src="https://freight.cargo.site/w/1000/i/02bdc2074b9ed59fb9a66703073a1558b358577a518f9593291a5d986222ad4e/Instagram_Size_M_Icons8.png" /><img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ac68eef8483d0038b3969bdfad09725d92b2a2be2a618da1a86dbf39009c8b97/Instagram_Size_M_Icons12.png" data-mid="97983162" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/ac68eef8483d0038b3969bdfad09725d92b2a2be2a618da1a86dbf39009c8b97/Instagram_Size_M_Icons12.png" /><img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/871ffe4376a740ef68fb6345a4cbe80fcac8ef53b3347fdb29ba6559b94acba8/Instagram_Size_M_Icons13.png" data-mid="97983164" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/871ffe4376a740ef68fb6345a4cbe80fcac8ef53b3347fdb29ba6559b94acba8/Instagram_Size_M_Icons13.png" /> <img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e0bec4e754ad14e5a3dcb230bbd851920f302070a587d09b58b4bc9b8373944c/Instagram_Size_M_Icons5.png" data-mid="97983234" border="0" src="https://freight.cargo.site/w/1000/i/e0bec4e754ad14e5a3dcb230bbd851920f302070a587d09b58b4bc9b8373944c/Instagram_Size_M_Icons5.png" /><img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/91b8419e697370c97fac287f8524c9b205cb4fe2a338c3e71de18cabfeaa8d5a/Instagram_Size_M_Icons11.png" data-mid="97983235" border="0" src="https://freight.cargo.site/w/1000/i/91b8419e697370c97fac287f8524c9b205cb4fe2a338c3e71de18cabfeaa8d5a/Instagram_Size_M_Icons11.png" /> <img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6529246ffaf5e28bce22497aeef8f421fce4c8898d56c6d6ac3dcc10fe20c3f1/Instagram_Size_M_Icons10.png" data-mid="97983186" border="0" src="https://freight.cargo.site/w/1000/i/6529246ffaf5e28bce22497aeef8f421fce4c8898d56c6d6ac3dcc10fe20c3f1/Instagram_Size_M_Icons10.png" /> <img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/20efaf5bc66d0226695f0df03020114bfa7391fd8dd9408cb0bccf6b8a8e9707/Instagram_Size_M_Icons4.png" data-mid="97983185" border="0" src="https://freight.cargo.site/w/1000/i/20efaf5bc66d0226695f0df03020114bfa7391fd8dd9408cb0bccf6b8a8e9707/Instagram_Size_M_Icons4.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/88d9d74b73670b8492e2622fc7dae87f7cb8146728cc64066d6641b8520a2c65/Instagram_Size_M_077.png" data-mid="66658454" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/88d9d74b73670b8492e2622fc7dae87f7cb8146728cc64066d6641b8520a2c65/Instagram_Size_M_077.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/68936af1acb424b66f898363565a81c6b94aa6167ac31bb63809b0db058c40ec/Instagram_Size_M_0023.png" data-mid="65736222" border="0" src="https://freight.cargo.site/w/1000/i/68936af1acb424b66f898363565a81c6b94aa6167ac31bb63809b0db058c40ec/Instagram_Size_M_0023.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f42bd71588370985253b1762a9cdc033894381e95fd9cf462adcaeb9c6ecfe11/Instagram_Size_M_0024.png" data-mid="65736224" border="0" src="https://freight.cargo.site/w/1000/i/f42bd71588370985253b1762a9cdc033894381e95fd9cf462adcaeb9c6ecfe11/Instagram_Size_M_0024.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bddbc2299bffeacce06d19a8ac3a968c5f654fb23fddd9022d4716f31338cbfd/Instagram_Size_M_0025.png" data-mid="65736225" border="0" src="https://freight.cargo.site/w/1000/i/bddbc2299bffeacce06d19a8ac3a968c5f654fb23fddd9022d4716f31338cbfd/Instagram_Size_M_0025.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b4e7750742735223a72f559c2217b0f394b43701d9b77976194f5b75ff250f97/Instagram_Size_M_0026.png" data-mid="65736228" border="0" src="https://freight.cargo.site/w/1000/i/b4e7750742735223a72f559c2217b0f394b43701d9b77976194f5b75ff250f97/Instagram_Size_M_0026.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f471098584ddaacf3ac672e43efeab8aaa6ea2ab455858c30734b991533c38f/Instagram_M5_002.gif" data-mid="58993686" border="0" src="https://freight.cargo.site/w/1000/i/2f471098584ddaacf3ac672e43efeab8aaa6ea2ab455858c30734b991533c38f/Instagram_M5_002.gif" /> ↳ Interface&nbsp; The glyph was tested in various states and scales, across multiple key touchpoints within the Instagram Checkout experience. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/13f03acd0c16d124859ecc4a9c7a7f24e5ec8c701bf9a5cee5233071c1d7a874/Instagram_Size_M_00211.png" data-mid="65736269" border="0" src="https://freight.cargo.site/w/1000/i/13f03acd0c16d124859ecc4a9c7a7f24e5ec8c701bf9a5cee5233071c1d7a874/Instagram_Size_M_00211.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0ddd4b7dc675b6788d70160c15b10e433d3e88325ac72a735e6670aae756aae5/Instagram_Size_M_0022.png" data-mid="65736636" border="0" src="https://freight.cargo.site/w/1000/i/0ddd4b7dc675b6788d70160c15b10e433d3e88325ac72a735e6670aae756aae5/Instagram_Size_M_0022.png" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5f170bea4a4812e2bdea050eacaba0fe28d577196c1bd8c13c9d759c274f8abb/Instagram_Size_L_0012.png" data-mid="66101384" border="0" src="https://freight.cargo.site/w/1000/i/5f170bea4a4812e2bdea050eacaba0fe28d577196c1bd8c13c9d759c274f8abb/Instagram_Size_L_0012.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/dade3227b179d4e57e2914aa26020ceca229b5acdfc80e93bfd0fd62a11a658f/Instagram_Size_M_00214.png" data-mid="65736276" border="0" src="https://freight.cargo.site/w/1000/i/dade3227b179d4e57e2914aa26020ceca229b5acdfc80e93bfd0fd62a11a658f/Instagram_Size_M_00214.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6fff2ff36798d0b3b84aca6821e9426ff066897e14524700ce1fd756f4176661/Instagram_Size_M_00213.png" data-mid="65736273" border="0" src="https://freight.cargo.site/w/1000/i/6fff2ff36798d0b3b84aca6821e9426ff066897e14524700ce1fd756f4176661/Instagram_Size_M_00213.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/de76d7094977e8774f3af73b338e474aee9554a81619849f7a8abed17a695944/Instagram_Size_M_00215.png" data-mid="65736279" border="0" src="https://freight.cargo.site/w/1000/i/de76d7094977e8774f3af73b338e474aee9554a81619849f7a8abed17a695944/Instagram_Size_M_00215.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e249a94e27b4f39a1de554d5e2d4e150da14b915a24b42b019cf6b16342f09c9/Instagram_Size_M_00216.png" data-mid="65736292" border="0" src="https://freight.cargo.site/w/1000/i/e249a94e27b4f39a1de554d5e2d4e150da14b915a24b42b019cf6b16342f09c9/Instagram_Size_M_00216.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/818e12c7969edbe909fde19c8cd3a3ee2f762687b322e90b782335948609115a/Instagram_Size_M_00217.png" data-mid="65736295" border="0" src="https://freight.cargo.site/w/1000/i/818e12c7969edbe909fde19c8cd3a3ee2f762687b322e90b782335948609115a/Instagram_Size_M_00217.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/022b636c35f44f59f39d6b64dd478a1ef8b4794ab3154e61de48118109384bc7/Instagram_Size_M_00218.png" data-mid="65736297" border="0" src="https://freight.cargo.site/w/1000/i/022b636c35f44f59f39d6b64dd478a1ef8b4794ab3154e61de48118109384bc7/Instagram_Size_M_00218.png" /> ↳ Exploratory — System Architecture&nbsp;We developed a responsive, modular grid system based off the Instagram Search &amp; Explore section grid, and leveraged the Instagram shopping dot as foundations for the brand’s identity system.&nbsp; <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/51e2e8de8e564bfef2c4e73eafc2cf88ae9d6e4145406e4529525c4285faf9eb/Instagram_Size_M_Brand.gif" data-mid="67332095" border="0" src="https://freight.cargo.site/w/1000/i/51e2e8de8e564bfef2c4e73eafc2cf88ae9d6e4145406e4529525c4285faf9eb/Instagram_Size_M_Brand.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/52c4638d355aa9f60cc0d627ba443e4c4dca8209b064a9923168102e42750980/Instagram_Size_M_Brand_01.gif" data-mid="67330764" border="0" src="https://freight.cargo.site/w/1000/i/52c4638d355aa9f60cc0d627ba443e4c4dca8209b064a9923168102e42750980/Instagram_Size_M_Brand_01.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e0c797ed5736c405729276af4755c5bb6f933f6f1812812390b627307d5e04a7/Instagram_Size_M_Brand.png" data-mid="67482784" border="0" src="https://freight.cargo.site/w/1000/i/e0c797ed5736c405729276af4755c5bb6f933f6f1812812390b627307d5e04a7/Instagram_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5ff962547877f135ccda714c9af1fc9a38490e6189f011f3fe1984ce38a56b38/Instagram_Size_M_Brand6.gif" data-mid="67128757" border="0" src="https://freight.cargo.site/w/1000/i/5ff962547877f135ccda714c9af1fc9a38490e6189f011f3fe1984ce38a56b38/Instagram_Size_M_Brand6.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b788953a37b7a92b51b36a1502ec0ccfb69b70b34ea6366198fb0369e43c2440/Instagram_Size_M_Brand2.png" data-mid="67127556" border="0" src="https://freight.cargo.site/w/1000/i/b788953a37b7a92b51b36a1502ec0ccfb69b70b34ea6366198fb0369e43c2440/Instagram_Size_M_Brand2.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b9e9353098905cb2211298995fccf86c4d2093542c045d914af83499d830840e/Instagram_Size_M_Brand3.png" data-mid="67127554" border="0" src="https://freight.cargo.site/w/1000/i/b9e9353098905cb2211298995fccf86c4d2093542c045d914af83499d830840e/Instagram_Size_M_Brand3.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/df3059e67af51662a1a2c0406926ac1c0f35813c36a26020b47b4f72c384d54a/Instagram_Size_M_Brand.png" data-mid="67127557" border="0" src="https://freight.cargo.site/w/1000/i/df3059e67af51662a1a2c0406926ac1c0f35813c36a26020b47b4f72c384d54a/Instagram_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/48fcd095133825033e6a5e494ba409f8c90000801cb5c6fc87abf860e2ad7635/Instagram_Size_M_Brand3.png" data-mid="67137588" border="0" src="https://freight.cargo.site/w/1000/i/48fcd095133825033e6a5e494ba409f8c90000801cb5c6fc87abf860e2ad7635/Instagram_Size_M_Brand3.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a37f2e9a05cd975b9df3bb56b373ab7f0e3aab884b0f72d3949ba450a675f19/Instagram_Size_M_Brand.png" data-mid="67137548" border="0" src="https://freight.cargo.site/w/1000/i/9a37f2e9a05cd975b9df3bb56b373ab7f0e3aab884b0f72d3949ba450a675f19/Instagram_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3f75a3bf9848d58f2aeda3a60fbc517affd0d217e9c47506d2a39d57c0003957/Instagram_Size_M_Brand.png" data-mid="67185873" border="0" src="https://freight.cargo.site/w/1000/i/3f75a3bf9848d58f2aeda3a60fbc517affd0d217e9c47506d2a39d57c0003957/Instagram_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f38432771ffdeaf0a5d3d6b1baa01d883ca28f7e5680f885d1233dd3d4da4deb/Instagram_Size_M_Brand2.png" data-mid="67185974" border="0" src="https://freight.cargo.site/w/1000/i/f38432771ffdeaf0a5d3d6b1baa01d883ca28f7e5680f885d1233dd3d4da4deb/Instagram_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9ef530e1010c5250ed553ae45ea1326965d3acb92bfb6ae0d77d821c98ebf10c/Instagram_Size_M_Brand5.gif" data-mid="67128537" border="0" src="https://freight.cargo.site/w/1000/i/9ef530e1010c5250ed553ae45ea1326965d3acb92bfb6ae0d77d821c98ebf10c/Instagram_Size_M_Brand5.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c64720eb8b6af18a3d2cd088187fc4edb1d77c841df426db196c88ab9cdfe118/Instagram_Size_M_Brand4.gif" data-mid="67128143" border="0" src="https://freight.cargo.site/w/1000/i/c64720eb8b6af18a3d2cd088187fc4edb1d77c841df426db196c88ab9cdfe118/Instagram_Size_M_Brand4.gif" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/16dcf11438152fd9cd68b6efc3c150771ed80c2e3bcce00234a4d1976941235d/Instagram_Size_M_Brand10.png" data-mid="67137600" border="0" src="https://freight.cargo.site/w/1000/i/16dcf11438152fd9cd68b6efc3c150771ed80c2e3bcce00234a4d1976941235d/Instagram_Size_M_Brand10.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a2eca70fa5a520665cf5f35b9b8536f9502c90122f7e80eb2269ce3359813053/Instagram_Size_M_Brand9.png" data-mid="67137601" border="0" src="https://freight.cargo.site/w/1000/i/a2eca70fa5a520665cf5f35b9b8536f9502c90122f7e80eb2269ce3359813053/Instagram_Size_M_Brand9.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6697cf642ec31d7b937c96b8cf4f90faba113f4cc08a3bd02777555c37151ad9/Instagram_Size_M_Brand12.png" data-mid="67137607" border="0" src="https://freight.cargo.site/w/1000/i/6697cf642ec31d7b937c96b8cf4f90faba113f4cc08a3bd02777555c37151ad9/Instagram_Size_M_Brand12.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/31c2ae99044a91350ad85bfa4d0c2b15134c96e14eb8149526a01c1db478c133/Instagram_Size_M_Brand11.png" data-mid="67137606" border="0" src="https://freight.cargo.site/w/1000/i/31c2ae99044a91350ad85bfa4d0c2b15134c96e14eb8149526a01c1db478c133/Instagram_Size_M_Brand11.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/579de38724346de75d5ac8b504fbd94ff617f236a861f3d88fb3527bb384a192/Instagram_Size_M_Brand7.gif" data-mid="67129111" border="0" src="https://freight.cargo.site/w/1000/i/579de38724346de75d5ac8b504fbd94ff617f236a861f3d88fb3527bb384a192/Instagram_Size_M_Brand7.gif" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/80c3e570f89e805000967e8ec35e9a1531fb79c65b52289928925a3d79846d23/Instagram_Size_M_Brand13.png" data-mid="67137608" border="0" src="https://freight.cargo.site/w/1000/i/80c3e570f89e805000967e8ec35e9a1531fb79c65b52289928925a3d79846d23/Instagram_Size_M_Brand13.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1ea9416cc21a3f7896ea67b03cb2877f72c6d0d385ee4b9ef5797884aae636be/Instagram_Size_M_Brand14.png" data-mid="67137609" border="0" src="https://freight.cargo.site/w/1000/i/1ea9416cc21a3f7896ea67b03cb2877f72c6d0d385ee4b9ef5797884aae636be/Instagram_Size_M_Brand14.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/88ae9f88f8b7e338abda40e0e92d0923d993adde60fbb3113f5c1570e01221c0/Instagram_Size_M_Brand4.png" data-mid="67137589" border="0" src="https://freight.cargo.site/w/1000/i/88ae9f88f8b7e338abda40e0e92d0923d993adde60fbb3113f5c1570e01221c0/Instagram_Size_M_Brand4.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/254446a32b9fc6300790cfe54de0c5af8d69918b9b0c0021bbd1d301b0753900/Instagram_Size_M_Brand6.png" data-mid="67137591" border="0" src="https://freight.cargo.site/w/1000/i/254446a32b9fc6300790cfe54de0c5af8d69918b9b0c0021bbd1d301b0753900/Instagram_Size_M_Brand6.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ec74252b0492c69997ab7b3c667a8e3309cef79fd4a92d470e648c382eb993e0/Instagram_Size_M_Brand2.png" data-mid="67483699" border="0" src="https://freight.cargo.site/w/1000/i/ec74252b0492c69997ab7b3c667a8e3309cef79fd4a92d470e648c382eb993e0/Instagram_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a636631f162ed6ab2be5d9faf5e7eb7becd3fbf96a9e150a197044e24ad85eae/Instagram_Size_M_Brand.png" data-mid="67483700" border="0" src="https://freight.cargo.site/w/1000/i/a636631f162ed6ab2be5d9faf5e7eb7becd3fbf96a9e150a197044e24ad85eae/Instagram_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e30ebd59811ae0cdc545bc740235b7d2a6bfda30e50c256f4212952f1495a87c/Instagram_Size_M_Brand.gif" data-mid="67137273" border="0" src="https://freight.cargo.site/w/1000/i/e30ebd59811ae0cdc545bc740235b7d2a6bfda30e50c256f4212952f1495a87c/Instagram_Size_M_Brand.gif" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/93ae37e453c256975129927e860797181f80e357fed618cdc1f5722fd109d709/Instagram_Size_M_Brand8.png" data-mid="67137598" border="0" src="https://freight.cargo.site/w/1000/i/93ae37e453c256975129927e860797181f80e357fed618cdc1f5722fd109d709/Instagram_Size_M_Brand8.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/290e592fa191e4d5ceddc56e9ae7c84e7e6d7e4e27b5e48c364b7b7694dbd5df/Instagram_Size_M_Brand7.png" data-mid="67137595" border="0" src="https://freight.cargo.site/w/1000/i/290e592fa191e4d5ceddc56e9ae7c84e7e6d7e4e27b5e48c364b7b7694dbd5df/Instagram_Size_M_Brand7.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c1dd6fb8e5e5d8761d3df0879025736d958aed1b72e4a0471a15fb93617d9a15/Instagram_Size_M_Brand.gif" data-mid="67326840" border="0" src="https://freight.cargo.site/w/1000/i/c1dd6fb8e5e5d8761d3df0879025736d958aed1b72e4a0471a15fb93617d9a15/Instagram_Size_M_Brand.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/12b125da3edc90c0f7d7888235ce54d51b2a2b5828c574095edaaa08c710f55d/Instagram_Size_M_Brand.gif" data-mid="67608523" border="0" src="https://freight.cargo.site/w/1000/i/12b125da3edc90c0f7d7888235ce54d51b2a2b5828c574095edaaa08c710f55d/Instagram_Size_M_Brand.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/88132501d1d8f35de5120581f86875632e9cbef11577de85bbef35dbc96610a0/Instagram_Size_M_Brand.gif" data-mid="67290095" border="0" src="https://freight.cargo.site/w/1000/i/88132501d1d8f35de5120581f86875632e9cbef11577de85bbef35dbc96610a0/Instagram_Size_M_Brand.gif" /> ↳ Exploratory — The Handle Taking cues from the @ handles prevalence in culture as a representation of one’s identity on social, we explored how a brand or influencer could use the Instagram Checkout bag logo handle itself and transform it into an expressive and iconic visual signature on their Instagram Stories and posts when raising awareness for their Checkout store. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/565adedd75aa5f6fbe93e22f3146b0cabf9c7c3fc56374301854b78be7cdcc55/Instagram_Size_M_Brand9.png" data-mid="67641184" border="0" src="https://freight.cargo.site/w/1000/i/565adedd75aa5f6fbe93e22f3146b0cabf9c7c3fc56374301854b78be7cdcc55/Instagram_Size_M_Brand9.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/25e08032b66be6e74c9f1a29f920d97a109dc3615cc419fea218a185d701234c/Instagram_Size_M_Brand.png" data-mid="67680868" border="0" src="https://freight.cargo.site/w/1000/i/25e08032b66be6e74c9f1a29f920d97a109dc3615cc419fea218a185d701234c/Instagram_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c7da9834b761d457fd6d6f8425a00326b4008c5874bc9042e8966f64d4242753/Instagram_Size_M_Brand3.png" data-mid="67641185" border="0" src="https://freight.cargo.site/w/1000/i/c7da9834b761d457fd6d6f8425a00326b4008c5874bc9042e8966f64d4242753/Instagram_Size_M_Brand3.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fb722c602d2ec0edb39aad8dd8b738c636236b0e38138bf59adfe03a442d0d42/Instagram_Size_M_Brand6.png" data-mid="67641253" border="0" src="https://freight.cargo.site/w/1000/i/fb722c602d2ec0edb39aad8dd8b738c636236b0e38138bf59adfe03a442d0d42/Instagram_Size_M_Brand6.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2bb72fb24928ee8d8cbbf658f96c5f3c080bb7fcdff4e28422a2a118dcc8b2c2/Instagram_Size_M_Brand.png" data-mid="67641199" border="0" src="https://freight.cargo.site/w/1000/i/2bb72fb24928ee8d8cbbf658f96c5f3c080bb7fcdff4e28422a2a118dcc8b2c2/Instagram_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ac83eb9a22b07361813d247406630aaa23ab8562955128c4fbd517878af0473c/Instagram_Size_M_Brand10.png" data-mid="67641183" border="0" src="https://freight.cargo.site/w/1000/i/ac83eb9a22b07361813d247406630aaa23ab8562955128c4fbd517878af0473c/Instagram_Size_M_Brand10.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f7d8a47b789e6248a4485a7bc0c9ff1fed342019192da51af0ff23245c2e9bc6/Instagram_Size_M_Brand2.png" data-mid="67641187" border="0" src="https://freight.cargo.site/w/1000/i/f7d8a47b789e6248a4485a7bc0c9ff1fed342019192da51af0ff23245c2e9bc6/Instagram_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6e62ab5f5c16fdee617060f57a08efc4ea937cd42705ec885cb460d6f969b8b5/Instagram_Size_M_Brand5.png" data-mid="67641242" border="0" src="https://freight.cargo.site/w/1000/i/6e62ab5f5c16fdee617060f57a08efc4ea937cd42705ec885cb460d6f969b8b5/Instagram_Size_M_Brand5.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/896df8797e3f18ebc79a27deb046a51cfee5a1bcb4b1eb3f14de206fdd409a19/Instagram_Size_M_Brand7.png" data-mid="67641189" border="0" src="https://freight.cargo.site/w/1000/i/896df8797e3f18ebc79a27deb046a51cfee5a1bcb4b1eb3f14de206fdd409a19/Instagram_Size_M_Brand7.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8454ed979ef2dcd29132c27d0d9f14e1efb3e247cac0423acfd28d1f09457cfa/Instagram_Size_M_Brand4.png" data-mid="67641196" border="0" src="https://freight.cargo.site/w/1000/i/8454ed979ef2dcd29132c27d0d9f14e1efb3e247cac0423acfd28d1f09457cfa/Instagram_Size_M_Brand4.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cdc62641712f016812457d9680382d138cfd2c87895c5186a791d512758bca41/Instagram_Size_M_Brand8.png" data-mid="67641190" border="0" src="https://freight.cargo.site/w/1000/i/cdc62641712f016812457d9680382d138cfd2c87895c5186a791d512758bca41/Instagram_Size_M_Brand8.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/81771653410a4c4b94f56bb13cbaaa43dc8c8263df3b8435d8dfd3fb3064fc75/Instagram_Guidelines2.png" data-mid="67620290" border="0" src="https://freight.cargo.site/w/1000/i/81771653410a4c4b94f56bb13cbaaa43dc8c8263df3b8435d8dfd3fb3064fc75/Instagram_Guidelines2.png" /> ↳ Exploratory — Brand Guidelines Finally, we created a set of mini brand guidelines that summarized the core strategic, verbal and visual rules for Instagram Checkout. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/13db9d9049b2d9e96f7577f5f6df8d499e1074f77f9dc9e39dd0bf8046b909c5/Instagram_Guidelines.png" data-mid="67470090" border="0" src="https://freight.cargo.site/w/1000/i/13db9d9049b2d9e96f7577f5f6df8d499e1074f77f9dc9e39dd0bf8046b909c5/Instagram_Guidelines.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f379cc209850b033e2e158e36e7b8b2519dc52e99329659e5258ab7be400ad73/Instagram_Guidelines.png" data-mid="67630741" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/f379cc209850b033e2e158e36e7b8b2519dc52e99329659e5258ab7be400ad73/Instagram_Guidelines.png" />&nbsp;<img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e3d3d4bf0c93ea3cb87ee95a611f968cab6271f31bee66dbe53f2a0bd8c3f54d/Instagram_Guidelines15.png" data-mid="67620834" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/e3d3d4bf0c93ea3cb87ee95a611f968cab6271f31bee66dbe53f2a0bd8c3f54d/Instagram_Guidelines15.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8a4202e69b89fe4236f6935ffa1ad1aaf2142a515701ca655a25a2e02c14ef36/Instagram_Guidelines.png" data-mid="67630999" border="0" src="https://freight.cargo.site/w/1000/i/8a4202e69b89fe4236f6935ffa1ad1aaf2142a515701ca655a25a2e02c14ef36/Instagram_Guidelines.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2a92b7fa64b1f229f9833efdad135049fad56fadc1e1fed52798dd0d31c5d39c/Instagram_Guidelines.png" data-mid="67620548" border="0" src="https://freight.cargo.site/w/1000/i/2a92b7fa64b1f229f9833efdad135049fad56fadc1e1fed52798dd0d31c5d39c/Instagram_Guidelines.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d44d078208cc12acf32797b999e651a7671224c5f621dd6bcaf2e7a8ea1af71e/Instagram_Guidelines.gif" data-mid="67630712" border="0" src="https://freight.cargo.site/w/1000/i/d44d078208cc12acf32797b999e651a7671224c5f621dd6bcaf2e7a8ea1af71e/Instagram_Guidelines.gif" /> Team↳ Instagram Global Brand Design, Manuel Dilone, Virgilio Santos, Shu-Yu Hsiao, Junki Hong, Johnny Lee, Pete Macia, Teri Kaplan https://itsgeedee.com/Google-REWS Fri, 24 Apr 2020 12:37:32 +0000 itsgeedee https://itsgeedee.com/Google-REWS 3 Google REWS&nbsp;(Real Estate and Workplace Services) ↳ 018-019 Studio↳ Character (NY) Role↳ Design Director Work in Progress ︎ Google REWS delivers thoughtful and intentional spaces and services to create the right environment for Googlers to do their best work, and to empower and enable Google to thrive in the long-term. However, as it predominantly operates “under the hood” its role can be overlooked, preventing REWS from building its brand and demonstrating its influence within Google. To help overcome this challenge, we developed a simple, responsive identity that could modulate it’s emphasis depending on the time, context, and audience. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/520f15b293a6fa93811f7d1789c032ab399c7a74d4083934b000b35510909091/Google_Size_M_comingsoon.png" data-mid="69153398" border="0" src="https://freight.cargo.site/w/1000/i/520f15b293a6fa93811f7d1789c032ab399c7a74d4083934b000b35510909091/Google_Size_M_comingsoon.png" /> Our first step was to work with REWS’ in translating their overarching brand mission into a set of actionable principles that would guide our design strategy. —What REWS says↓What REWS does Intentional ExperiencesEvery decision we make is made with the best of intention - from the cafe menus down to the color of the conference room walls, there is a purpose behind everything we do. And while we may not always get it right, we learn from experience and use and work on making it better.↓ InformWhat if at right time and in the right context, the REWS identity can inform how something was created? <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/dea6c6128852e4424406084d7d6e3d6c051ebb2cde01a4b00744464c410bbbcc/Google_Size_M_Brand.png" data-mid="69763565" border="0" src="https://freight.cargo.site/w/1000/i/dea6c6128852e4424406084d7d6e3d6c051ebb2cde01a4b00744464c410bbbcc/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bb4ac30668d79a0483d9d983e92962fe7e3172ac618810d7d639801027ed0237/Google_Size_M_Brand2.png" data-mid="69763583" border="0" src="https://freight.cargo.site/w/1000/i/bb4ac30668d79a0483d9d983e92962fe7e3172ac618810d7d639801027ed0237/Google_Size_M_Brand2.png" /> Fostering PerformanceMaking sure Googlers are able to reach their highest level of performance is why we do what we do. This also means punctuating the experience with occasional surprises to keep things fresh and exciting.↓ GuideWhat if the REWS identity can guide people to certain places and experiences? <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d518d7f5986a6bbf565b1978e2cc9676177f1e8d7d7fb812eecc71ede9a3c33b/Google_Size_M_Brand4.png" data-mid="69763623" border="0" src="https://freight.cargo.site/w/1000/i/d518d7f5986a6bbf565b1978e2cc9676177f1e8d7d7fb812eecc71ede9a3c33b/Google_Size_M_Brand4.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d5b2a6ece96d6f014d2b1b6ef3dca8ab9c49ea8e3a984c64906bfa1b7e7ac2c9/Google_Size_M_Brand3.png" data-mid="69763608" border="0" src="https://freight.cargo.site/w/1000/i/d5b2a6ece96d6f014d2b1b6ef3dca8ab9c49ea8e3a984c64906bfa1b7e7ac2c9/Google_Size_M_Brand3.png" /> Sense of BelongingProviding an inclusive experience is core to everything we offer and communicate at Google. This means that not only do we need to ensure everyone feels like they belong, but we also reflect the uniqueness in local environments and celebrate the fact that we all have different needs. ↓ InviteWhat if the REWS identity can invite audiences to participate into the experience? <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/51305cb8eaad7a9c9b77caf29ec2a37d5cb0e3ed2b4d6843ab4255007223ffd6/Google_Size_M_Brand5.png" data-mid="69763630" border="0" src="https://freight.cargo.site/w/1000/i/51305cb8eaad7a9c9b77caf29ec2a37d5cb0e3ed2b4d6843ab4255007223ffd6/Google_Size_M_Brand5.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7adce957f708a2bc2371944a8442426128ef29fb3f8b3cbb194ce120e424fc7f/Google_Size_M_Brand6.png" data-mid="69763702" border="0" src="https://freight.cargo.site/w/1000/i/7adce957f708a2bc2371944a8442426128ef29fb3f8b3cbb194ce120e424fc7f/Google_Size_M_Brand6.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/94f2b0dfdc3554c43141e5d79f380e5750d2e2b1cc9cb5b344ed54ac893eae67/Google_Size_M_Brand7.png" data-mid="69763763" border="0" src="https://freight.cargo.site/w/1000/i/94f2b0dfdc3554c43141e5d79f380e5750d2e2b1cc9cb5b344ed54ac893eae67/Google_Size_M_Brand7.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cfaaa1f72ad63c191824e52fdbd91b0d661e0d64b7298f7ffd067e987d39cc9f/Google_Size_M_Brand8.png" data-mid="69763760" border="0" src="https://freight.cargo.site/w/1000/i/cfaaa1f72ad63c191824e52fdbd91b0d661e0d64b7298f7ffd067e987d39cc9f/Google_Size_M_Brand8.png" /> Magic MomentsWe work hard to make sure Googlers have everything they need to work hard. Most of the time we stay out of the way to make things as seamless as possible, but it’s also important to surprise and delight when the moment is right. ↓ DelightWhat if using technology and insights, REWS identity can surprise and delight audiences? The Future of WorkplaceWe are always innovating and pushing boundaries, it’s a part of our Google DNA. Within REWS, our sights are set on creating the future of the workplace - not only for Google, but also to demonstrate externally that world-changing ideas are possible and good ideas can scale. We never settle into the status quo, the next new thing is always in motion.↓ InspireWhat if the REWS identity can inspire audiences to imagine and think of their workspace in a more inspirational way? <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/283e2544c0189e90f421c50d7e0659fe33ce784cd1705332505fc043f23e15b5/Google_Size_M_Brand9.png" data-mid="69763766" border="0" src="https://freight.cargo.site/w/1000/i/283e2544c0189e90f421c50d7e0659fe33ce784cd1705332505fc043f23e15b5/Google_Size_M_Brand9.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7ff7e894fe4144a57a5526a34ecf83f3a7d1774514a27fe54bd0866e7232c5af/Google_Size_M_Brand10.png" data-mid="69763768" border="0" src="https://freight.cargo.site/w/1000/i/7ff7e894fe4144a57a5526a34ecf83f3a7d1774514a27fe54bd0866e7232c5af/Google_Size_M_Brand10.png" /> ↳ Wordmark As a first step, we updated the REWS wordmark to incorporate Google’s Product Sans, so as to feel more cohesive with the brands broader identity.&nbsp; Previous wordmark ↓ <img width="189" height="58" width_o="189" height_o="58" data-src="https://freight.cargo.site/t/original/i/2d160dcc96a1d99a5c6279a79963905f99b99a657f8a8f5e43fa71e44ed70052/rews.png" data-mid="69666974" border="0" src="https://freight.cargo.site/w/189/i/2d160dcc96a1d99a5c6279a79963905f99b99a657f8a8f5e43fa71e44ed70052/rews.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1287ec9bf7e7f4636b3225e43762805696f43806539a056823d4a57b04792e04/Google_Size_M_Brand11.png" data-mid="68291567" border="0" src="https://freight.cargo.site/w/1000/i/1287ec9bf7e7f4636b3225e43762805696f43806539a056823d4a57b04792e04/Google_Size_M_Brand11.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/53ebb753df481f824e6ea65ebbb16a4f281e4cd6f3261118de29fa6c96124f27/Google_Size_M_Brand.png" data-mid="69492338" border="0" src="https://freight.cargo.site/w/1000/i/53ebb753df481f824e6ea65ebbb16a4f281e4cd6f3261118de29fa6c96124f27/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9593db0dcf46145391c71957de37d573ac2d2d7767f4fd0e541a9ab88d4b5393/Google_Size_M_Brand4.png" data-mid="69152495" border="0" src="https://freight.cargo.site/w/1000/i/9593db0dcf46145391c71957de37d573ac2d2d7767f4fd0e541a9ab88d4b5393/Google_Size_M_Brand4.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3ab6c9fa3759fc70ea277293d2298b887cadba0c205e3b9a999b11642efd4b5c/Google_Size_M_Brand3.png" data-mid="69152529" border="0" src="https://freight.cargo.site/w/1000/i/3ab6c9fa3759fc70ea277293d2298b887cadba0c205e3b9a999b11642efd4b5c/Google_Size_M_Brand3.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/53ca1ee3c3d31244c9b07b11d67a8755c14559d4581057ea9026a911c797c07a/Google_Size_M_Brand2.png" data-mid="69152532" border="0" src="https://freight.cargo.site/w/1000/i/53ca1ee3c3d31244c9b07b11d67a8755c14559d4581057ea9026a911c797c07a/Google_Size_M_Brand2.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f0f7b9f5d13beb2b509eac7fb7ec28166e9407bb2b8145e123d23e42d5283ae3/Google_Size_M_Brand.png" data-mid="69152546" border="0" src="https://freight.cargo.site/w/1000/i/f0f7b9f5d13beb2b509eac7fb7ec28166e9407bb2b8145e123d23e42d5283ae3/Google_Size_M_Brand.png" /> ↳ Logo Anatomy — Cornerstone REWS is the CORNERSTONE of Google. Cornerstone — An important quality or feature on which a particular thing depends or is based. — REWS is the foundation that fosters performance. REWS is a warm corner of inclusivity, creating a place that provides a sense of belonging. The “corner” appears delightfully in magical moments across Google campuses. The “corner” connects experiences with intention. Cornerstone is the base that supports Google’s future workplace. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fd693af0d4ee7ffd22446bd2469cf3965c652e718905f2bd7577259aa8668738/Google_Size_cornerstone.gif" data-mid="69092705" border="0" src="https://freight.cargo.site/w/1000/i/fd693af0d4ee7ffd22446bd2469cf3965c652e718905f2bd7577259aa8668738/Google_Size_cornerstone.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0acd65aee123b1e6fd7579d2cab8304e6d1018ac017c18dbdd319f2b88f09d61/Google_Size_M_imprint.gif" data-mid="69092934" border="0" src="https://freight.cargo.site/w/1000/i/0acd65aee123b1e6fd7579d2cab8304e6d1018ac017c18dbdd319f2b88f09d61/Google_Size_M_imprint.gif" /> ↳ Logo Anatomy — Imprint REWS marks its IMPRINT in everything Google does.&nbsp; Imprint — Impress or stamp (a mark or outline) on a surface or body. It also can refer to any kind of impression or influence. — REWSters leave an impression that fosters performance. Each REWSter puts their own stamp, celebrating inclusivity, and providing a sense of belonging. REWSters' “imprints” appears delightfully in magical moments across Google campuses. The “imprint” is etched intentionally across experiences. REWS’ “imprint” marks its lasting support of Google’s future workplace. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2d155307020c391dd3d71f9e2562b247bf8520e82b7f90a7fdaa8f553c4813c0/Google_Size_M_Brand2.png" data-mid="69124451" border="0" src="https://freight.cargo.site/w/1000/i/2d155307020c391dd3d71f9e2562b247bf8520e82b7f90a7fdaa8f553c4813c0/Google_Size_M_Brand2.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b8665ddb8d1ab0302a05ce5a1dad0890bb0e8e220b51ec162dd4d3a86351434d/Google_Size_M_Brand.png" data-mid="69124446" border="0" src="https://freight.cargo.site/w/1000/i/b8665ddb8d1ab0302a05ce5a1dad0890bb0e8e220b51ec162dd4d3a86351434d/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/35b54574a65e99ca072458ca29d1a5b148d225793d51bb64b10066cd2251cbb5/Google_Size_M_Brand.png" data-mid="69124373" border="0" src="https://freight.cargo.site/w/1000/i/35b54574a65e99ca072458ca29d1a5b148d225793d51bb64b10066cd2251cbb5/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2727763670102b92fe5a8c62f345b0c6581ad552ea5a315b63553ab81ad88ebb/Google_Size_M_Brand_b.gif" data-mid="69126875" border="0" src="https://freight.cargo.site/w/1000/i/2727763670102b92fe5a8c62f345b0c6581ad552ea5a315b63553ab81ad88ebb/Google_Size_M_Brand_b.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ac45bb63011a7b1eaa1218ea3d9032d74b57c66fd0a2474bf3221ba74df29fbe/Google_Size_M_Brand_w.gif" data-mid="69126912" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ac45bb63011a7b1eaa1218ea3d9032d74b57c66fd0a2474bf3221ba74df29fbe/Google_Size_M_Brand_w.gif" /> ↳ Responsive Imprint The REWS logo is the architectural framework for all mediums, layouts and compositions. To cater for this variety, the Imprint becomes a responsive stage for content that expands and contracts. ↳ Brand applications Finally, we created a range of brand applications that flex how the logo could be used to Inform, Guide, Invite, Delight and Inspire, and as an occasional wink reminding Googlers that REWS’ is on a mission to help them do their best work. <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3576256fc9b0712f5b9561e89dfe0721062557ee4c635da96151aaf99fcdf55a/Google_Size_M_Brand.png" data-mid="69133356" border="0" src="https://freight.cargo.site/w/1000/i/3576256fc9b0712f5b9561e89dfe0721062557ee4c635da96151aaf99fcdf55a/Google_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1cde24c2867d6bc67f993945601eed5d2f73f00809c8fae656c94ada566fdf94/Google_Size_M_Brand2.png" data-mid="69133358" border="0" src="https://freight.cargo.site/w/1000/i/1cde24c2867d6bc67f993945601eed5d2f73f00809c8fae656c94ada566fdf94/Google_Size_M_Brand2.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5e6657fce6370eaf1d946120736ddd16e9d4526eb00bb3f819c50b1cbda83403/Google_Size_M_Brand.png" data-mid="69133711" border="0" src="https://freight.cargo.site/w/1000/i/5e6657fce6370eaf1d946120736ddd16e9d4526eb00bb3f819c50b1cbda83403/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7b9c407db7d793af17fc4fd400041efc6f94d764dc07b1681252577b7602842d/Google_Size_M_Brand2.png" data-mid="69133728" border="0" src="https://freight.cargo.site/w/1000/i/7b9c407db7d793af17fc4fd400041efc6f94d764dc07b1681252577b7602842d/Google_Size_M_Brand2.png" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0e517d6588779ef37c11876f9f9f9ac0ad64520e3acfcedbfb03be9bbafb45fc/Google_Size_L_001.png" data-mid="69142132" border="0" src="https://freight.cargo.site/w/1000/i/0e517d6588779ef37c11876f9f9f9ac0ad64520e3acfcedbfb03be9bbafb45fc/Google_Size_L_001.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6b5b300db55ad5c839d41245faba25c4a4b0955e8a6cbe68a6d2d1e8e3d5892a/Google_Size_M_Brand3.png" data-mid="69133368" border="0" src="https://freight.cargo.site/w/1000/i/6b5b300db55ad5c839d41245faba25c4a4b0955e8a6cbe68a6d2d1e8e3d5892a/Google_Size_M_Brand3.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9fc0027982a0e0ab8d987b316ee4677f226dfac39756cfc32066a0de858e52a6/Google_Size_M_Brand5.png" data-mid="69133397" border="0" src="https://freight.cargo.site/w/1000/i/9fc0027982a0e0ab8d987b316ee4677f226dfac39756cfc32066a0de858e52a6/Google_Size_M_Brand5.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/231bfc908a1d1d492ba93ba17d629b73944133236f99248e08e7e4d87e5d1919/Google_Size_M_Brand4.png" data-mid="69133389" border="0" src="https://freight.cargo.site/w/1000/i/231bfc908a1d1d492ba93ba17d629b73944133236f99248e08e7e4d87e5d1919/Google_Size_M_Brand4.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c3249f9202752bb23c401538aae09457116de7206757a3f243d35eea4276ec49/Google_Size_M_Brand6.png" data-mid="69133513" border="0" src="https://freight.cargo.site/w/1000/i/c3249f9202752bb23c401538aae09457116de7206757a3f243d35eea4276ec49/Google_Size_M_Brand6.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7d16a8f7aa0c8b340517af9609ae86c8c78db79fa52c9ccaae5418d6116dfadf/Google_Size_M_Brand3.gif" data-mid="68291569" border="0" src="https://freight.cargo.site/w/1000/i/7d16a8f7aa0c8b340517af9609ae86c8c78db79fa52c9ccaae5418d6116dfadf/Google_Size_M_Brand3.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0184075e329df9f95379b8c5ad15a9c6bafe9cc67ae1b928bc7ff664e0b99d16/Google_Size_M_Brand3.gif" data-mid="68291570" border="0" src="https://freight.cargo.site/w/1000/i/0184075e329df9f95379b8c5ad15a9c6bafe9cc67ae1b928bc7ff664e0b99d16/Google_Size_M_Brand3.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/af7e5b3b4e02667a555db785e264ab357f450d700d036295b0156e880d7c7053/Google_Size_M_Brand2.png" data-mid="69389928" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/af7e5b3b4e02667a555db785e264ab357f450d700d036295b0156e880d7c7053/Google_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8f71842b6b21fa7751b3a89e58debe4933665c8ce2bef01361c511bdc7d8f23e/Google_Size_M_Brand6.png" data-mid="69389911" border="0" src="https://freight.cargo.site/w/1000/i/8f71842b6b21fa7751b3a89e58debe4933665c8ce2bef01361c511bdc7d8f23e/Google_Size_M_Brand6.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/23f22225d56338da01b507d145c4c154d3eb70cbbcfac52d1ad4a5268d974605/Google_Size_M_Brand.png" data-mid="69389930" border="0" src="https://freight.cargo.site/w/1000/i/23f22225d56338da01b507d145c4c154d3eb70cbbcfac52d1ad4a5268d974605/Google_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/67edc16d4134da391a0646821112135dccd0d56ce12814a88e3e2a089bae89c4/Google_Size_M_Brand5.png" data-mid="69389934" border="0" src="https://freight.cargo.site/w/1000/i/67edc16d4134da391a0646821112135dccd0d56ce12814a88e3e2a089bae89c4/Google_Size_M_Brand5.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d7366654dd37638dd076b415e69bcbf135abf0f6fb2e3350289be257c9fc20ee/Google_Size_M_Brand3.png" data-mid="69389932" border="0" src="https://freight.cargo.site/w/1000/i/d7366654dd37638dd076b415e69bcbf135abf0f6fb2e3350289be257c9fc20ee/Google_Size_M_Brand3.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ba688304529bfa54040ccab3113c2091b7c5c0933609461c0c186a315dd7c4d0/Google_Size_M_Brand.png" data-mid="73055291" border="0" src="https://freight.cargo.site/w/1000/i/ba688304529bfa54040ccab3113c2091b7c5c0933609461c0c186a315dd7c4d0/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d2f631d35c49ce734cb26a7c6276731c130100f9b685ff26ad7ae0fec2a63683/Google_Size_M_Brand4.png" data-mid="69389929" border="0" src="https://freight.cargo.site/w/1000/i/d2f631d35c49ce734cb26a7c6276731c130100f9b685ff26ad7ae0fec2a63683/Google_Size_M_Brand4.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9cbc8bb103fbcb607abe2070552f199db06a77bdee42c6fa9c23778df499b61c/Google_Size_M_Brand.png" data-mid="73073927" border="0" src="https://freight.cargo.site/w/1000/i/9cbc8bb103fbcb607abe2070552f199db06a77bdee42c6fa9c23778df499b61c/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4edfb47b0a555728ce4b157d8b14b927de254eeb356f90369b35e5c20cd302c2/Google_Size_M_Brand.png" data-mid="69884919" border="0" src="https://freight.cargo.site/w/1000/i/4edfb47b0a555728ce4b157d8b14b927de254eeb356f90369b35e5c20cd302c2/Google_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/28d962e7bd12ab95cf4ef8fd9132209b91ad7c16a11a81beb31728406e47b6d9/Google_Size_M_Brand2.png" data-mid="69884950" border="0" src="https://freight.cargo.site/w/1000/i/28d962e7bd12ab95cf4ef8fd9132209b91ad7c16a11a81beb31728406e47b6d9/Google_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c4b12aa5167e5bbac1da3ebfd4ff042a8483b301c7d9f18fdcf745d27def6896/Google_Size_M_Brand4.png" data-mid="69884980" border="0" src="https://freight.cargo.site/w/1000/i/c4b12aa5167e5bbac1da3ebfd4ff042a8483b301c7d9f18fdcf745d27def6896/Google_Size_M_Brand4.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7cc330b3837c7d33420d6075ef7b655b3580fe8b14eb42766f3655a75d9e9e7e/Google_Size_M_Brand3.png" data-mid="69884982" border="0" src="https://freight.cargo.site/w/1000/i/7cc330b3837c7d33420d6075ef7b655b3580fe8b14eb42766f3655a75d9e9e7e/Google_Size_M_Brand3.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/30a1eeb531d9764142b49a45debf9e4a92642b53788503e4587320c27dd45f9d/Google_Size_M_Brand.png" data-mid="69822802" border="0" src="https://freight.cargo.site/w/1000/i/30a1eeb531d9764142b49a45debf9e4a92642b53788503e4587320c27dd45f9d/Google_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/be73e05c4b6bc1135c58842ac2931a4dfe0074d23d09cb55d40de2678532fdb8/Google_Size_M_Brand2.png" data-mid="69822862" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/be73e05c4b6bc1135c58842ac2931a4dfe0074d23d09cb55d40de2678532fdb8/Google_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/84e183ab693fb0360ecf6bed8cd2943c0e583962d6fe0d7e3613629dc9de4bdf/Google_Size_M_Brand3.png" data-mid="69822873" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/84e183ab693fb0360ecf6bed8cd2943c0e583962d6fe0d7e3613629dc9de4bdf/Google_Size_M_Brand3.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6d39f0c98ff50e1be693f0cce803a9f745b9ebdde605c5b7d5ce68c2da107e81/Google_Size_M_Brand.png" data-mid="69586105" border="0" src="https://freight.cargo.site/w/1000/i/6d39f0c98ff50e1be693f0cce803a9f745b9ebdde605c5b7d5ce68c2da107e81/Google_Size_M_Brand.png" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fb85715090d493eab7d66ab81c040a91d4d599d9257ed633886ddaaa1d9fd64a/Google_Size_L_0012.png" data-mid="69145803" border="0" src="https://freight.cargo.site/w/1000/i/fb85715090d493eab7d66ab81c040a91d4d599d9257ed633886ddaaa1d9fd64a/Google_Size_L_0012.png" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4f7ed97307fed775c638f2975f577775753c1e278c8feff85512c4406b0cd659/Google_Size_L_001.png" data-mid="69145814" border="0" src="https://freight.cargo.site/w/1000/i/4f7ed97307fed775c638f2975f577775753c1e278c8feff85512c4406b0cd659/Google_Size_L_001.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8616a6de11b7a811bde660f3a988517986867a89cee81343b3f5f8085cb620dc/Google_Size_M_Brand.png" data-mid="69145605" border="0" src="https://freight.cargo.site/w/1000/i/8616a6de11b7a811bde660f3a988517986867a89cee81343b3f5f8085cb620dc/Google_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/544fd033d5e1694cbdf35869177b5fc4e2d52a9816af51ebdd2df2015f368594/Google_Size_M_Brand.png" data-mid="69390474" border="0" src="https://freight.cargo.site/w/1000/i/544fd033d5e1694cbdf35869177b5fc4e2d52a9816af51ebdd2df2015f368594/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/119e1a4bed51b4884129bec802c7ddf458db5ddc2c990a25f64b68cffd38a4dc/Google_Size_M_Brand2.png" data-mid="69145639" border="0" src="https://freight.cargo.site/w/1000/i/119e1a4bed51b4884129bec802c7ddf458db5ddc2c990a25f64b68cffd38a4dc/Google_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/896c7097dc1491be16c07a76c61ca450668b399774b68233f2907810bb8a7ac4/Google_Size_M_Brand.png" data-mid="69146675" border="0" src="https://freight.cargo.site/w/1000/i/896c7097dc1491be16c07a76c61ca450668b399774b68233f2907810bb8a7ac4/Google_Size_M_Brand.png" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/21ca805bdb90c93c2de3824bbaa7207823463798109a5c6f93431b37ed7150e3/Google_Size_L_0012.png" data-mid="69886846" border="0" src="https://freight.cargo.site/w/1000/i/21ca805bdb90c93c2de3824bbaa7207823463798109a5c6f93431b37ed7150e3/Google_Size_L_0012.png" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/55459041325ecd26e016b535e42e38b9844f39baaa44f260f124b7d9b4173c53/Google_Size_L_001.png" data-mid="69887037" border="0" src="https://freight.cargo.site/w/1000/i/55459041325ecd26e016b535e42e38b9844f39baaa44f260f124b7d9b4173c53/Google_Size_L_001.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/185da4267a684ebdeaa5c3a045a182bbe2832613ac6b77a2a2664687e8ffed5a/Google_Size_M_Brand.png" data-mid="69887276" border="0" src="https://freight.cargo.site/w/1000/i/185da4267a684ebdeaa5c3a045a182bbe2832613ac6b77a2a2664687e8ffed5a/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5f5c1b2bfb536c9e4eb1d507806fd1bec762e6dba5d1eefe9ab2a2547dbe36d0/Google_Size_M_Brand2.png" data-mid="69887280" border="0" src="https://freight.cargo.site/w/1000/i/5f5c1b2bfb536c9e4eb1d507806fd1bec762e6dba5d1eefe9ab2a2547dbe36d0/Google_Size_M_Brand2.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f6348435840245c357b554ec08fdf4227aceeb562c2fe02817e93b2cc44f3a0c/Google_Size_M_Brand3.png" data-mid="69887302" border="0" src="https://freight.cargo.site/w/1000/i/f6348435840245c357b554ec08fdf4227aceeb562c2fe02817e93b2cc44f3a0c/Google_Size_M_Brand3.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4d41afa42cf8421baf5b3e0a6a94486e1f661561e61881fb44c1127dc706a775/Google_Size_M_Brand4.png" data-mid="69887290" border="0" src="https://freight.cargo.site/w/1000/i/4d41afa42cf8421baf5b3e0a6a94486e1f661561e61881fb44c1127dc706a775/Google_Size_M_Brand4.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bdc4c99d0f8a73631be259c4b61c49ce336c94ba8eee7ce0505f3860b9e4886b/Google_Size_M_Brand2.png" data-mid="69135634" border="0" src="https://freight.cargo.site/w/1000/i/bdc4c99d0f8a73631be259c4b61c49ce336c94ba8eee7ce0505f3860b9e4886b/Google_Size_M_Brand2.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fcf6cedad968df2ddf0f9294d938cfd91c5d6dc61634e6ba2fa000ba2aacf148/Google_Size_M_Brand.png" data-mid="69483472" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/fcf6cedad968df2ddf0f9294d938cfd91c5d6dc61634e6ba2fa000ba2aacf148/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/686030f50a45c9c7e603b55f755268d06419ed2447fe5b6ee83b44f03b729ed5/Google_Size_M_Brand.gif" data-mid="69392885" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/686030f50a45c9c7e603b55f755268d06419ed2447fe5b6ee83b44f03b729ed5/Google_Size_M_Brand.gif" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/df005f7631fa22235f18c18f75d5c8db9df85a3eb00bb0dddeeda293bdb02462/Google_Size_M_Brand.png" data-mid="69135663" border="0" src="https://freight.cargo.site/w/1000/i/df005f7631fa22235f18c18f75d5c8db9df85a3eb00bb0dddeeda293bdb02462/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/01d692c2bc8fda0eddb19e0edd547c97905fb5fa708235ac9d1d4c07ec9f4608/Google_Size_M_Brand.png" data-mid="73072326" border="0" src="https://freight.cargo.site/w/1000/i/01d692c2bc8fda0eddb19e0edd547c97905fb5fa708235ac9d1d4c07ec9f4608/Google_Size_M_Brand.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/eb0eecd14ba3c28844afe2a8c901b3775a8ae1d0e825285b2e8241553d8800cd/Google_Size_M_Brand.gif" data-mid="73137295" border="0" src="https://freight.cargo.site/w/1000/i/eb0eecd14ba3c28844afe2a8c901b3775a8ae1d0e825285b2e8241553d8800cd/Google_Size_M_Brand.gif" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9dec6805bbc5d237afcffd2caac98207434dfe60fd431435e382cd7fb457d41e/Google_Size_M_Brand.png" data-mid="69397774" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/9dec6805bbc5d237afcffd2caac98207434dfe60fd431435e382cd7fb457d41e/Google_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f0521bb29c8736214183538666c0f26537be293a6cc09d8352996d623cf3ffb4/Google_Size_M_Brand2.png" data-mid="69149890" border="0" src="https://freight.cargo.site/w/1000/i/f0521bb29c8736214183538666c0f26537be293a6cc09d8352996d623cf3ffb4/Google_Size_M_Brand2.png" /> <img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/55c16e3cdd504db9eacef4acff6fe827116d99c4fe599f4b83ca0be2d38fc6db/Google_Size_M_Brand.png" data-mid="69149886" border="0" src="https://freight.cargo.site/w/1000/i/55c16e3cdd504db9eacef4acff6fe827116d99c4fe599f4b83ca0be2d38fc6db/Google_Size_M_Brand.png" /><img width="2667" height="3000" width_o="2667" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f9cbcdf6c9e27cf0dfba52294ba3381fccb6ea0dd759d46dc91d239762d7812e/Google_Size_M_Brand.png" data-mid="69399410" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/f9cbcdf6c9e27cf0dfba52294ba3381fccb6ea0dd759d46dc91d239762d7812e/Google_Size_M_Brand.png" /> Team↳ Virgilio Santos, Manuel Dilone, Shu-Yu Hsiao, Junki Hong, Jon Marsh, Cris Mascort, Teri Kaplan https://itsgeedee.com/Samsung-Collections-1 Mon, 24 Feb 2020 00:06:19 +0000 itsgeedee https://itsgeedee.com/Samsung-Collections-1 4 Samsung Collections&nbsp; ↳ 016 Agency↳ R/GA Role↳ Art + Design Director A Galaxy of Possibility: When you connect your Galaxy phone with Samsung's latest devices, the possibilities are endless. To show this, we developed a series of lifestyle Collections: a set of curated product ecosystem stories and use cases, offering people unique benefits to solve their problems with experiences that unlock their passions.Lifestyle stills, video, and product photography were later implemented in various executions across multiple channels including TVC, OOH, digital, retail and Samsung.com. Shot by Carlos Serrao, styling led by Turner Turner. Art Direction We opted to work in an expansive studio-based environment with minimal set design, giving us greater flexibility and control over how we brought each collection story to life, and setting the stage for our talent to perform on. Wardrobe was kept bold, clean and monochromatic so as not to distract from the product. <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/819ca88ab7a9df1eb165ba5cfb8dc03430bcc34fbb0109375875d0a97138e04c/Samsung_Collections_L_001.png" data-mid="62463199" border="0" src="https://freight.cargo.site/w/1000/i/819ca88ab7a9df1eb165ba5cfb8dc03430bcc34fbb0109375875d0a97138e04c/Samsung_Collections_L_001.png" /> Feeling / Function Photography is divided into two categories: Feeling: shots which convey the spirit of the use case and the products as part of it.&nbsp; Function: product centric shots that show the feature that makes each use case possible. As a principle, the phone is always at the center of the experience, coupled with with 1-2 products, and a service that provides a new or better consumer experience through innovation. <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/60354266e70277cf6bc02cf5e962e791437c2ea63b0481db02b265cbcf634ec1/Samsung_Collections_L_000.png" data-mid="62380899" border="0" src="https://freight.cargo.site/w/1000/i/60354266e70277cf6bc02cf5e962e791437c2ea63b0481db02b265cbcf634ec1/Samsung_Collections_L_000.png" /> ↳ Below is an overview of each of the four Collections — Go, Move, Create and Explore — including a summary of the collection's spirit, feeling and function shots, and layout exploratory. Go with Galaxy Stay connected. Never tied down. Connect your Galaxy S7 with the Gear S2, Level headphones and Samsung Pay, and live more freely. <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fdb87f2b13da33d06d4c2ee32b881a2001bbc5e552f689a32481ea6700c6500c/Samsung_Collections_L_0012.png" data-mid="62381190" border="0" src="https://freight.cargo.site/w/1000/i/fdb87f2b13da33d06d4c2ee32b881a2001bbc5e552f689a32481ea6700c6500c/Samsung_Collections_L_0012.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/65e1c7696c7e8a739889eff89f31366783ebc1d0a11427554b0c066f26620c2f/Samsung_Collections_L_000.png" data-mid="62460804" border="0" src="https://freight.cargo.site/w/1000/i/65e1c7696c7e8a739889eff89f31366783ebc1d0a11427554b0c066f26620c2f/Samsung_Collections_L_000.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8eb24cc40ddc028a678bad050a89226c0982deb9ee8bafb9d85324472208546c/Samsung_Collections_L_0013.png" data-mid="62381193" border="0" src="https://freight.cargo.site/w/1000/i/8eb24cc40ddc028a678bad050a89226c0982deb9ee8bafb9d85324472208546c/Samsung_Collections_L_0013.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/44cc565e1cd55f628529dcc192a52962a0ee49e68f020011538d6b74aa1ca8c8/Samsung_Collections_L_0014.png" data-mid="62381199" border="0" src="https://freight.cargo.site/w/1000/i/44cc565e1cd55f628529dcc192a52962a0ee49e68f020011538d6b74aa1ca8c8/Samsung_Collections_L_0014.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/377287de2c12fc06db2e900938f4bfdb73b410bb87e0be1a80a1ad6ee29bb42f/Samsung_Collections_L_0015.png" data-mid="62381201" border="0" src="https://freight.cargo.site/w/1000/i/377287de2c12fc06db2e900938f4bfdb73b410bb87e0be1a80a1ad6ee29bb42f/Samsung_Collections_L_0015.png" /> Move with Galaxy Fitness that fits your life. Connect your Galaxy S7 with S Health, the Gear Fit2, Gear IconX ear buds or Level Active headphones, and get smart about getting fit. <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7322dc76c45b50da31e2e960df1726e09a1a03961fdbe4fce72e0aa5d1f1c08a/Samsung_Collections_L_0016.png" data-mid="62382543" border="0" src="https://freight.cargo.site/w/1000/i/7322dc76c45b50da31e2e960df1726e09a1a03961fdbe4fce72e0aa5d1f1c08a/Samsung_Collections_L_0016.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b183f4ddd97716ef46a33923b2e2339a2664c97d8bc189c0997eda3eaa569daa/Samsung_Collections_L_0002.png" data-mid="62460782" border="0" src="https://freight.cargo.site/w/1000/i/b183f4ddd97716ef46a33923b2e2339a2664c97d8bc189c0997eda3eaa569daa/Samsung_Collections_L_0002.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9e0e0197a474de8c9b6d8cf84d401c002822592e4f83db301c7a4be7aaed39fa/Samsung_Collections_L_0017.png" data-mid="62382547" border="0" src="https://freight.cargo.site/w/1000/i/9e0e0197a474de8c9b6d8cf84d401c002822592e4f83db301c7a4be7aaed39fa/Samsung_Collections_L_0017.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d6e86b3f5ae11354bca86439cbe87858774acaef9a9b2634e22fc6be883826c0/Samsung_Collections_L_0019.png" data-mid="62382555" border="0" src="https://freight.cargo.site/w/1000/i/d6e86b3f5ae11354bca86439cbe87858774acaef9a9b2634e22fc6be883826c0/Samsung_Collections_L_0019.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8fb13e5fec7ccfa3eecf7c194a789e6169f14a8a63f0e3d5388570745a6888cf/Samsung_Collections_L_0018.png" data-mid="62382554" border="0" src="https://freight.cargo.site/w/1000/i/8fb13e5fec7ccfa3eecf7c194a789e6169f14a8a63f0e3d5388570745a6888cf/Samsung_Collections_L_0018.png" /> Create with Galaxy Share the whole story. Connect your Galaxy S7 edge with the Gear 360 camera and Gear VR headset to bring your vision to life in 360°. <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/121ca15f055a63e371f6f414d9cc34504b6237c158ea6349df053e29e92c0f98/Samsung_Collections_L_00115.png" data-mid="62460844" border="0" src="https://freight.cargo.site/w/1000/i/121ca15f055a63e371f6f414d9cc34504b6237c158ea6349df053e29e92c0f98/Samsung_Collections_L_00115.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/30439444258b749893e70af616d98925d0c64504a255aea69cbff2ce54b59c44/Samsung_Collections_L_0032.png" data-mid="62461413" border="0" src="https://freight.cargo.site/w/1000/i/30439444258b749893e70af616d98925d0c64504a255aea69cbff2ce54b59c44/Samsung_Collections_L_0032.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/111aafbd50f4ba496a1ca0600558f6ea0192e54a4ab06bda15d68b5bf5c90db1/Samsung_Collections_L_00116.png" data-mid="62461255" border="0" src="https://freight.cargo.site/w/1000/i/111aafbd50f4ba496a1ca0600558f6ea0192e54a4ab06bda15d68b5bf5c90db1/Samsung_Collections_L_00116.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e2062f427adb0785acbf17c5f8468f28973a0d97f3790bdf05eddae2bf0c94b1/Samsung_Collections_L_00117.png" data-mid="62461256" border="0" src="https://freight.cargo.site/w/1000/i/e2062f427adb0785acbf17c5f8468f28973a0d97f3790bdf05eddae2bf0c94b1/Samsung_Collections_L_00117.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1b22c32a810ec9c22df8f6253006fa0958df108b9cf472387de938dc925af0cc/Samsung_Collections_L_00118.png" data-mid="62461265" border="0" src="https://freight.cargo.site/w/1000/i/1b22c32a810ec9c22df8f6253006fa0958df108b9cf472387de938dc925af0cc/Samsung_Collections_L_00118.png" /> Explore with Galaxy Try on the future. Connect your Galaxy S7 with the Gear VR headset and Samsung VR, and experience virtual reality. <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ab38dcb961b7f8091f4da997bb5feff8d98a90a781a57bec85cb5e1fe27b5a78/Samsung_Collections_L_00111.png" data-mid="62461254" border="0" src="https://freight.cargo.site/w/1000/i/ab38dcb961b7f8091f4da997bb5feff8d98a90a781a57bec85cb5e1fe27b5a78/Samsung_Collections_L_00111.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/84dd15b942302afc92c9db0b012f4ac74f2c1bffb9449fdb1c10cd1bdc7d2994/Samsung_Collections_L_003.png" data-mid="62461318" border="0" src="https://freight.cargo.site/w/1000/i/84dd15b942302afc92c9db0b012f4ac74f2c1bffb9449fdb1c10cd1bdc7d2994/Samsung_Collections_L_003.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8a04a47abb95568ad5b29a79643a3f4f81d4c74f0a70aea282038f81b1d1c499/Samsung_Collections_L_00112.png" data-mid="62461296" border="0" src="https://freight.cargo.site/w/1000/i/8a04a47abb95568ad5b29a79643a3f4f81d4c74f0a70aea282038f81b1d1c499/Samsung_Collections_L_00112.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/57fffa39b9a191569a35d84cc9dc29b28ca333d31880413a4df174d940217dee/Samsung_Collections_L_00113.png" data-mid="62461297" border="0" src="https://freight.cargo.site/w/1000/i/57fffa39b9a191569a35d84cc9dc29b28ca333d31880413a4df174d940217dee/Samsung_Collections_L_00113.png" /> <img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5f429f2e50a4c97ea27c27dc3f4f91536d0a5c8c24a72cd1d4a0dc58fdd1d007/Samsung_Collections_L_00114.png" data-mid="62461298" border="0" src="https://freight.cargo.site/w/1000/i/5f429f2e50a4c97ea27c27dc3f4f91536d0a5c8c24a72cd1d4a0dc58fdd1d007/Samsung_Collections_L_00114.png" /> Product DisplayWe developed a flexible product layout system that could work over various mediums and proportions, each key visual having both black and white background options.<img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7bb6466d54d82d3d0aed4221a8db31228964b468052266d36778706c344333b4/Samsung_Collections_L_001.png" data-mid="62462452" border="0" src="https://freight.cargo.site/w/1000/i/7bb6466d54d82d3d0aed4221a8db31228964b468052266d36778706c344333b4/Samsung_Collections_L_001.png" /> <img width="2077" height="1080" width_o="2077" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13b4aeb3cd2144395a6bcbd522b6a7f5f5775da75a30d5951ee584ba3c00dc3c/brand_anatomy.gif" data-mid="62462129" border="0" src="https://freight.cargo.site/w/1000/i/13b4aeb3cd2144395a6bcbd522b6a7f5f5775da75a30d5951ee584ba3c00dc3c/brand_anatomy.gif" /> <img width="1625" height="1080" width_o="1625" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b31f37e13d6b20091f16a31741d7d4f0ab39ccedd5a6954e22c679405ead0d07/brand_anatomy_collections.gif" data-mid="62462130" border="0" src="https://freight.cargo.site/w/1000/i/b31f37e13d6b20091f16a31741d7d4f0ab39ccedd5a6954e22c679405ead0d07/brand_anatomy_collections.gif" /> <img width="2275" height="1186" width_o="2275" height_o="1186" data-src="https://freight.cargo.site/t/original/i/ac53e200ae82e906e8021871aae033889e330e65f332a2be8f9e6c580302c2ee/dotcom.png" data-mid="62461781" border="0" src="https://freight.cargo.site/w/1000/i/ac53e200ae82e906e8021871aae033889e330e65f332a2be8f9e6c580302c2ee/dotcom.png" /> https://itsgeedee.com/Samsung-837-NYC Mon, 17 Feb 2020 18:05:08 +0000 itsgeedee https://itsgeedee.com/Samsung-837-NYC 5 Samsung 837 NYC&nbsp; ↳ 016 Agency↳ R/GA Role↳ Design Director As a way to increase awareness and drive traffic to Samsung's go-to cultural and experiential hub in Meatpacking - Samsung 837 NYC - we created a simple design system that could function across static, animated and interactive DOOH signage. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8b99f6b359c52ebcb548599e834aec0d6b29b874e59af7a044c0ebcf6a0af2d9/DOOH.jpg" data-mid="61334769" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8b99f6b359c52ebcb548599e834aec0d6b29b874e59af7a044c0ebcf6a0af2d9/DOOH.jpg" /> ↳ Inspired by architecture Using the building's iconic twisted window facades as our system foundations, viewers are quite literally able to look through 837’s graphic posters and take a peek at what's happening inside. A layer of event and location information was then organized around our window frames in Samsung's custom sans-serif. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9d8f4efb6abecb5062c11466f76986163582c00deea9985289f50331b17b5cf1/Samsung_837_L_001.gif" data-mid="61332065" border="0" src="https://freight.cargo.site/w/1000/i/9d8f4efb6abecb5062c11466f76986163582c00deea9985289f50331b17b5cf1/Samsung_837_L_001.gif" /> ↳ Dynamic frames We catered for a varied range of displays (Chelsea Market, MTA and LinkNYC) that had either static or dynamic capabilities, in varying aspect ratios. Dynamic displays seamlessly cycled through multiple upcoming events and experiences before resolving to a live location map. <img width="565" height="796" width_o="565" height_o="796" data-src="https://freight.cargo.site/t/original/i/f8a11fd37929e0f392befbe42aae8d8aae46b5e92b4f30c713bb299deefa4ba9/samsung_837_thumb.gif" data-mid="61812826" border="0" data-scale="100" src="https://freight.cargo.site/w/565/i/f8a11fd37929e0f392befbe42aae8d8aae46b5e92b4f30c713bb299deefa4ba9/samsung_837_thumb.gif" /> <img width="565" height="796" width_o="565" height_o="796" data-src="https://freight.cargo.site/t/original/i/a7e7db00d3b064cc24ee1da6373385276073e9ea2e3cd4f5236f97383fac4b58/samsung_837_thumb_inv.gif" data-mid="67489422" border="0" src="https://freight.cargo.site/w/565/i/a7e7db00d3b064cc24ee1da6373385276073e9ea2e3cd4f5236f97383fac4b58/samsung_837_thumb_inv.gif" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/34e315b408254e78474a761d4268bef2151aba547235942f055d12122c935845/Samsung_837_L_001.jpg" data-mid="67520074" border="0" src="https://freight.cargo.site/w/1000/i/34e315b408254e78474a761d4268bef2151aba547235942f055d12122c935845/Samsung_837_L_001.jpg" /> ↳ Photography Photographic guidelines emphasized bold portraiture, with the subject always center stage.&nbsp; <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b9196794d98e59bbcf62d04c75cf128df4ea1ac39a08e43631c7c59f01b960da/Samsung_837_L_001.jpg" data-mid="67520082" border="0" src="https://freight.cargo.site/w/1000/i/b9196794d98e59bbcf62d04c75cf128df4ea1ac39a08e43631c7c59f01b960da/Samsung_837_L_001.jpg" /> 837 Web App This system carried over into an accompanying web app that we designed and developed, informing people of the latest experiences and events, allowing them to view past events in 360°, and inviting them to 'Come Play' at 837 and experience the future. <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e85ecfcf6c2b73f15a22a871175711e2c7396935a6340d0315cf3543f9cf0919/Samsung_837_L_001.jpg" data-mid="67520095" border="0" src="https://freight.cargo.site/w/1000/i/e85ecfcf6c2b73f15a22a871175711e2c7396935a6340d0315cf3543f9cf0919/Samsung_837_L_001.jpg" /> Web App - 360° viewer By connecting their Samsung devices to an interactive DOOH panel through wi-fi or bluetooth, users could access the 837 in 360° viewer, enabling them to relive recent performances and events in 360° using their devices gyroscope sensor. <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b3d5e0b6b1be302eb34abe1326a8a8808693b080bf6043022324aa1ef211b8b3/Samsung_837_L_0013.jpg" data-mid="65818102" border="0" src="https://freight.cargo.site/w/1000/i/b3d5e0b6b1be302eb34abe1326a8a8808693b080bf6043022324aa1ef211b8b3/Samsung_837_L_0013.jpg" /> Web App - Calendar &amp; MapUsers also had the ability to view an interactive calendar where they could find out more information and RSVP in advance for special events, as well as recieve real-time directions from their current location to Samsung 837 NYC. <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d42ca2e25a02df665904b3003005ac5814a7a3254ff05c6bcb8eca719e4b4e66/Samsung_837_L_001.jpg" data-mid="65818233" border="0" src="https://freight.cargo.site/w/1000/i/d42ca2e25a02df665904b3003005ac5814a7a3254ff05c6bcb8eca719e4b4e66/Samsung_837_L_001.jpg" /> https://itsgeedee.com/Samsung-Galaxy-S7-TVC Fri, 14 Feb 2020 01:18:31 +0000 itsgeedee https://itsgeedee.com/Samsung-Galaxy-S7-TVC 6 Samsung Galaxy S7 Global Launch TVC↳ 016 Agency↳ R/GA Role↳ Art + Design Director Concept development and art direction for the Galaxy S7 global product launch TVC. Premiered at the 88th Academy Awards, and has reached over 6.4 million views on YouTube. Directed by the talented Marcus Tomlinson. Virtual Reality Machine What initially set out to be a content shoot for digital assets, turned into a global product launch TVC and campaign celebrating the Galaxy S7’s industry-leading features including fast wireless charging, virtual reality capabilities, and water resistanance for up to 30 minutes, as represented in the iconic opening shot. <img width="5118" height="2880" width_o="5118" height_o="2880" data-src="https://freight.cargo.site/t/original/i/d44934e39bdc3c47f3f615023cbd7e3dbd35f10367c45ea7e85953cb62f0f024/samsung_gs7_001.png" data-mid="61054536" border="0" src="https://freight.cargo.site/w/1000/i/d44934e39bdc3c47f3f615023cbd7e3dbd35f10367c45ea7e85953cb62f0f024/samsung_gs7_001.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a427ebf903a20fbfe15eb64ea30e601680ef05968236a4467d52b6ac79aba82c/samsung_gs7_002.png" data-mid="61054537" border="0" src="https://freight.cargo.site/w/1000/i/a427ebf903a20fbfe15eb64ea30e601680ef05968236a4467d52b6ac79aba82c/samsung_gs7_002.png" /> <img width="5116" height="2876" width_o="5116" height_o="2876" data-src="https://freight.cargo.site/t/original/i/4ce0f88010dbfef0314fc8203184dfb937ec242d1898a494233ec1ac9a12ebd0/samsung_gs7_003.png" data-mid="61054538" border="0" src="https://freight.cargo.site/w/1000/i/4ce0f88010dbfef0314fc8203184dfb937ec242d1898a494233ec1ac9a12ebd0/samsung_gs7_003.png" /> Agency Team ↳ Qian Qian (CD), Chris Cyran (Designer) Director↳ Marcus Tomlinson Director of Photography↳ Paul Laufer Production↳ Radical Media (LA) Post-Production↳ The Mill (NY/LA) Edit↳ Josh Bodnar @ Whitehouse (LA) Sound ↳ Human (LA) https://itsgeedee.com/Samsung-Galaxy-S7-Campaign Sun, 16 Feb 2020 19:49:30 +0000 itsgeedee https://itsgeedee.com/Samsung-Galaxy-S7-Campaign 7Samsung Galaxy S7 Campaign↳ 016 Agency↳ R/GARole↳ Design DirectorCampaign design system development posing the big, burning, important questions in life, in anticipation for the launch of the Samsung Galaxy S7&nbsp;- the answer to all your questions. <img width="800" height="895" width_o="800" height_o="895" data-src="https://freight.cargo.site/t/original/i/6ead6f5d2f8966070afbc83a8fa36580bd550b1022493cb35278001eab83ad59/GS7.gif" data-mid="66570425" border="0" src="https://freight.cargo.site/w/800/i/6ead6f5d2f8966070afbc83a8fa36580bd550b1022493cb35278001eab83ad59/GS7.gif" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/13d87834344ad9e0c3ba4b69ba4ffc200c067fa6fcf770de51d6209ee6ec87e9/Samsung_GalaxyS7_L_002.jpg" data-mid="61338737" border="0" src="https://freight.cargo.site/w/1000/i/13d87834344ad9e0c3ba4b69ba4ffc200c067fa6fcf770de51d6209ee6ec87e9/Samsung_GalaxyS7_L_002.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3c74b7bbb362fda21d6d048b771722811efe2a59119c1770e003a5d697931d6f/Samsung_GalaxyS7_L_006.jpg" data-mid="61338742" border="0" src="https://freight.cargo.site/w/1000/i/3c74b7bbb362fda21d6d048b771722811efe2a59119c1770e003a5d697931d6f/Samsung_GalaxyS7_L_006.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6379a684fa328861d64b8955cd02ef71cad3a82298e5ab6d7987830b040455b9/Samsung_GalaxyS7_L_003.jpg" data-mid="61338738" border="0" src="https://freight.cargo.site/w/1000/i/6379a684fa328861d64b8955cd02ef71cad3a82298e5ab6d7987830b040455b9/Samsung_GalaxyS7_L_003.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2be2de419c8b9cd7844e4d92cedac8ee7686e6334f3cfa9b8a65d0895077ff6a/Samsung_GalaxyS7_L_005.jpg" data-mid="61338740" border="0" src="https://freight.cargo.site/w/1000/i/2be2de419c8b9cd7844e4d92cedac8ee7686e6334f3cfa9b8a65d0895077ff6a/Samsung_GalaxyS7_L_005.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e1bf0c331bb42e465af2bc50fc25cc893a1b87ace43176b50dc89d881d302f29/Samsung_GalaxyS7_L_001.jpg" data-mid="61338736" border="0" src="https://freight.cargo.site/w/1000/i/e1bf0c331bb42e465af2bc50fc25cc893a1b87ace43176b50dc89d881d302f29/Samsung_GalaxyS7_L_001.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cece1ba86b519a323f28162cf2afb4fa4101bb58d674eb2a0b1dc4988dc6c963/Samsung_GalaxyS7_L_004.jpg" data-mid="61338739" border="0" src="https://freight.cargo.site/w/1000/i/cece1ba86b519a323f28162cf2afb4fa4101bb58d674eb2a0b1dc4988dc6c963/Samsung_GalaxyS7_L_004.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/99be0806e77d63c447960c6249a83da59f0a514a46cab2092e53bac5210bc571/Samsung_GalaxyS7_L_009.jpg" data-mid="61338745" border="0" src="https://freight.cargo.site/w/1000/i/99be0806e77d63c447960c6249a83da59f0a514a46cab2092e53bac5210bc571/Samsung_GalaxyS7_L_009.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8d0524c0e0043eeaf55c47c5e28670a3d0b963928aa243fb065b1c45e96349d0/Samsung_GalaxyS7_L_007.jpg" data-mid="61338743" border="0" src="https://freight.cargo.site/w/1000/i/8d0524c0e0043eeaf55c47c5e28670a3d0b963928aa243fb065b1c45e96349d0/Samsung_GalaxyS7_L_007.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/39a4b4a499d65da7f42b080b5e66386c6812fb11a8d3e10aed0e5199ce64b136/Samsung_GalaxyS7_L_008.jpg" data-mid="61338744" border="0" src="https://freight.cargo.site/w/1000/i/39a4b4a499d65da7f42b080b5e66386c6812fb11a8d3e10aed0e5199ce64b136/Samsung_GalaxyS7_L_008.jpg" /><img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5c16837618db8206ae2c31f052763ac9d37e073d545fd82a7405001903ed5fe6/Samsung_GalaxyS7_L_0010.jpg" data-mid="61338746" border="0" src="https://freight.cargo.site/w/1000/i/5c16837618db8206ae2c31f052763ac9d37e073d545fd82a7405001903ed5fe6/Samsung_GalaxyS7_L_0010.jpg" /> Post-Launch Programmatic OLA Banners <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3eccd5a0ab7c9063187930e241708e10fc2f527a1f6772938574e74387fa139a/Samsung_GalaxyS7_L_0011.jpg" data-mid="61338747" border="0" src="https://freight.cargo.site/w/1000/i/3eccd5a0ab7c9063187930e241708e10fc2f527a1f6772938574e74387fa139a/Samsung_GalaxyS7_L_0011.jpg" /> TVC Endcards <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b17bda7ce98c578366f79d4feb7642ff8169dcc9b9cf1ba06dc0f462511a14e5/Samsung_GalaxyS7_L_0012.jpg" data-mid="61338748" border="0" src="https://freight.cargo.site/w/1000/i/b17bda7ce98c578366f79d4feb7642ff8169dcc9b9cf1ba06dc0f462511a14e5/Samsung_GalaxyS7_L_0012.jpg" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3842f302413cba8391e8b1dfdd356815f58757519d3445d0ee474f598ffe4551/Samsung_GalaxyS7_L_0013.jpg" data-mid="61338749" border="0" src="https://freight.cargo.site/w/1000/i/3842f302413cba8391e8b1dfdd356815f58757519d3445d0ee474f598ffe4551/Samsung_GalaxyS7_L_0013.jpg" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e3f0b7d4c107cc57a0dc7bbebe19b3ebdf3c786fa73daf9b88783ab1590fed67/Samsung_GalaxyS7_L_0014.jpg" data-mid="61338750" border="0" src="https://freight.cargo.site/w/1000/i/e3f0b7d4c107cc57a0dc7bbebe19b3ebdf3c786fa73daf9b88783ab1590fed67/Samsung_GalaxyS7_L_0014.jpg" /> https://itsgeedee.com/MTV-VMA-013-Logo Fri, 10 Apr 2020 19:22:25 +0000 itsgeedee https://itsgeedee.com/MTV-VMA-013-Logo 8 MTV Video Music Awards&nbsp; ↳ 013 Studio↳ The Mill (NY) Role↳ Art Director + Designer Logo design and broadcast package for the 2013 MTV Video Music Awards held for the firts time at the Barclays Center in Brooklyn Ney York.&nbsp; MTV X KAWS The final logo select included the iconic KAWS Companion head, split with a flexible type stack. <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/46152d6c5722d333edd3c665da9060881567068d276fb977023ce1f654fb2e86/mtv_logo_01.jpg" data-mid="66556038" border="0" src="https://freight.cargo.site/w/1000/i/46152d6c5722d333edd3c665da9060881567068d276fb977023ce1f654fb2e86/mtv_logo_01.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5fe6b0c3a256ccf5fbcb8f4d49f1ccdc72299322f525476014ed9ec763f8f91e/mtv_logo_02.jpg" data-mid="66556042" border="0" src="https://freight.cargo.site/w/1000/i/5fe6b0c3a256ccf5fbcb8f4d49f1ccdc72299322f525476014ed9ec763f8f91e/mtv_logo_02.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9b466147637657e00bc5054ed687f37c66d63fb9a994f88aa1da58bb06bd2289/mtv_logo_03.jpg" data-mid="66556043" border="0" src="https://freight.cargo.site/w/1000/i/9b466147637657e00bc5054ed687f37c66d63fb9a994f88aa1da58bb06bd2289/mtv_logo_03.jpg" /> <img width="4000" height="1023" width_o="4000" height_o="1023" data-src="https://freight.cargo.site/t/original/i/0d8908aa3d418023b40a1c105952ab675171fe2f1e85c05e23157d26d81b8b47/mtv_event.jpg" data-mid="66560199" border="0" src="https://freight.cargo.site/w/1000/i/0d8908aa3d418023b40a1c105952ab675171fe2f1e85c05e23157d26d81b8b47/mtv_event.jpg" /> System Foundations Typeface: Neusa - bold, modern, sleek. Color: Black &amp; White - minimal, neutral, raw, and a subtle wink to the home of the Brooklyn Nets (Barclays Centre) where the event was being hosted. <img width="4000" height="1023" width_o="4000" height_o="1023" data-src="https://freight.cargo.site/t/original/i/3b199c64c9ed07dcc187554bdfe52745be60ad869d59413090cf6c573f0ba6d1/mtv_designsystem_exp_06.jpg" data-mid="66560071" border="0" src="https://freight.cargo.site/w/1000/i/3b199c64c9ed07dcc187554bdfe52745be60ad869d59413090cf6c573f0ba6d1/mtv_designsystem_exp_06.jpg" /> <img width="4000" height="1023" width_o="4000" height_o="1023" data-src="https://freight.cargo.site/t/original/i/7e803647cb6d721c8c69ef393c693cff9d36a022d8426db4fbfcee4143410e3e/mtv_designsystem_exp_02.jpg" data-mid="66560070" border="0" src="https://freight.cargo.site/w/1000/i/7e803647cb6d721c8c69ef393c693cff9d36a022d8426db4fbfcee4143410e3e/mtv_designsystem_exp_02.jpg" /> <img width="4000" height="1023" width_o="4000" height_o="1023" data-src="https://freight.cargo.site/t/original/i/12416fb6d801d4b5d04d4796cfd3b10d138a300329da0ecbac535d4cb3ef108c/mtv_designsystem_exp_04.jpg" data-mid="66560069" border="0" src="https://freight.cargo.site/w/1000/i/12416fb6d801d4b5d04d4796cfd3b10d138a300329da0ecbac535d4cb3ef108c/mtv_designsystem_exp_04.jpg" /> <img width="4000" height="1023" width_o="4000" height_o="1023" data-src="https://freight.cargo.site/t/original/i/6725d288896620db8a976612b2fed3fd2aa73498be6d7422a0b359b1f1c0122c/mtv_designsystem_exp_03.jpg" data-mid="66560068" border="0" src="https://freight.cargo.site/w/1000/i/6725d288896620db8a976612b2fed3fd2aa73498be6d7422a0b359b1f1c0122c/mtv_designsystem_exp_03.jpg" /> <img width="4000" height="1023" width_o="4000" height_o="1023" data-src="https://freight.cargo.site/t/original/i/c7336d9b7983720dcd77d302c8daf04a0ce8bedd7588bb1a8bf3c30db100940a/mtv_designsystem_exp_01.jpg" data-mid="66560067" border="0" src="https://freight.cargo.site/w/1000/i/c7336d9b7983720dcd77d302c8daf04a0ce8bedd7588bb1a8bf3c30db100940a/mtv_designsystem_exp_01.jpg" /> Exploratory A few logo selects from the archives, inspired by all things Brooklyn (high-rise stacks, project building corners and graffiti, and leveraging VMA show assets (KAWS re-designed moonman statue and giant KAWS band shell used in set design). <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ae971336b65492ba6aad0ca2418c66fa9b56c78c49e7ab39e2464b6bcd78b517/mtv_logo_04.jpg" data-mid="66556144" border="0" src="https://freight.cargo.site/w/1000/i/ae971336b65492ba6aad0ca2418c66fa9b56c78c49e7ab39e2464b6bcd78b517/mtv_logo_04.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/53bbcf10da8e296976c588a06962e45ab9679530cc95ab94c791bc416a2a1bfe/mtv_logo_08.jpg" data-mid="66559330" border="0" src="https://freight.cargo.site/w/1000/i/53bbcf10da8e296976c588a06962e45ab9679530cc95ab94c791bc416a2a1bfe/mtv_logo_08.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/baa9c1dca0440220abfede37bb9ae0dbebc8f5f303c51ba35a79d29e98fab4ba/mtv_logo_07.jpg" data-mid="66559331" border="0" src="https://freight.cargo.site/w/1000/i/baa9c1dca0440220abfede37bb9ae0dbebc8f5f303c51ba35a79d29e98fab4ba/mtv_logo_07.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f73782380635cf206613427de768340717a0e2700fa9f1340715ea9fdd1f2b46/mtv_logo_09.jpg" data-mid="66559333" border="0" src="https://freight.cargo.site/w/1000/i/f73782380635cf206613427de768340717a0e2700fa9f1340715ea9fdd1f2b46/mtv_logo_09.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0092ae0fc5e53624378255d23a4920d79560b541248689cf57a8b54c688ba480/mtv_logo_11.jpg" data-mid="66559334" border="0" src="https://freight.cargo.site/w/1000/i/0092ae0fc5e53624378255d23a4920d79560b541248689cf57a8b54c688ba480/mtv_logo_11.jpg" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ee07b1ed06524046b1280a9d98f1aaf0d2040f6a536b10e7489a76b71c26db72/mtv_logo_05.jpg" data-mid="66559336" border="0" src="https://freight.cargo.site/w/1000/i/ee07b1ed06524046b1280a9d98f1aaf0d2040f6a536b10e7489a76b71c26db72/mtv_logo_05.jpg" /> https://itsgeedee.com/MTV-VMA-013-Process Sat, 11 Apr 2020 18:45:41 +0000 itsgeedee https://itsgeedee.com/MTV-VMA-013-Process 9 MTV Video Music Awards ↳ 013 Studio &nbsp;↳ The Mill Role↳ Art Director + Designer Broadcast package design system exploratory for the 2013 MTV VMA's. The brief: keep the visuals predominantly black and white (aside from the nominated music video's), and glitch s*** up. <img width="1100" height="733" width_o="1100" height_o="733" data-src="https://freight.cargo.site/t/original/i/57d915f63c124f12b56085c91cb07058f3d9b5dee9d7e0163e5e472845f87b8d/Moonman.jpg" data-mid="66577028" border="0" src="https://freight.cargo.site/w/1000/i/57d915f63c124f12b56085c91cb07058f3d9b5dee9d7e0163e5e472845f87b8d/Moonman.jpg" /> ↳ Layers Brooklyn, New York - a lively, multi-layered, socio-cultural delta where Puerto Ricans, Hassids, hipsters, junior Wall St. exec's and struggling artists live together in layers of harmony and chaos. ↳ Design Direction By graphically layering textured strips of local footage and textures, contrasted with moments of bold, clean typography on monochromatic backgrounds, we aim to get a taste of the various elements that make up this unique borough. ↳ Visual Technique Live action footage would be an exploratory of various Brooklyn neighborhoods from Greenpoint to Coney Island. Slow motion steady cam moments would be interrupted by stuttered stereoscopic time freezes or rapid layered graphic transitions. ↳ Sound Music and sound design would be inspired by an array of local environmental sounds; from bouncing basketballs to barber store clippers, vibrating tattoo guns to muffled latin bass bumping from lowriders. These immersive sounds will be blended and warped to create interesting, abstract melodies that would complement or contradict the visual flow. <img width="600" height="740" width_o="600" height_o="740" data-src="https://freight.cargo.site/t/original/i/5da80cf2cbb00fa142ca1a63b82ae6f9f28b482ad368abf457be2d5305cf39ea/mtv_03.gif" data-mid="66577037" border="0" src="https://freight.cargo.site/w/600/i/5da80cf2cbb00fa142ca1a63b82ae6f9f28b482ad368abf457be2d5305cf39ea/mtv_03.gif" /> <img width="600" height="740" width_o="600" height_o="740" data-src="https://freight.cargo.site/t/original/i/08944b05df653a4596376f502be964eec3afb9223e064ca6acd2b7403d6f9e97/mtv_02b.gif" data-mid="66577038" border="0" src="https://freight.cargo.site/w/600/i/08944b05df653a4596376f502be964eec3afb9223e064ca6acd2b7403d6f9e97/mtv_02b.gif" /> <img width="600" height="740" width_o="600" height_o="740" data-src="https://freight.cargo.site/t/original/i/ee6473021fd4ce1c0cf51dd08507586f676de18c5800272704cc9776b9643413/mtv_01.gif" data-mid="66577039" border="0" src="https://freight.cargo.site/w/600/i/ee6473021fd4ce1c0cf51dd08507586f676de18c5800272704cc9776b9643413/mtv_01.gif" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d154f33ccb9b3b95f915f243b6bfc7c92fa9b6b01329f42d0622d98e118a8a96/01_BK_MOMENT.png" data-mid="66577019" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/d154f33ccb9b3b95f915f243b6bfc7c92fa9b6b01329f42d0622d98e118a8a96/01_BK_MOMENT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/430d72a2b49c5bd1e2c76f212e90e1abad228ed26ad7fd3725102f498e84e2c1/02_BK_MOMENT.png" data-mid="66577020" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/430d72a2b49c5bd1e2c76f212e90e1abad228ed26ad7fd3725102f498e84e2c1/02_BK_MOMENT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6f7650c1062cf8b71421e4fc7b88948617d9500806c8d450ad68a6e21b5a7148/03_BK_MOMENT.png" data-mid="66577021" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/6f7650c1062cf8b71421e4fc7b88948617d9500806c8d450ad68a6e21b5a7148/03_BK_MOMENT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a38127366dcc508af9373cdd44c6520b56651311c19f023e3ac48b0021f1587b/04_BK_MOMENT.png" data-mid="66577022" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/a38127366dcc508af9373cdd44c6520b56651311c19f023e3ac48b0021f1587b/04_BK_MOMENT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0da14f036697f64a480b743b75a356c04250baf639c1723e34d50a13502e2e25/05_BK_MOMENT-_-RESOLVE.png" data-mid="66577023" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/0da14f036697f64a480b743b75a356c04250baf639c1723e34d50a13502e2e25/05_BK_MOMENT-_-RESOLVE.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/26e84e76c66542bb9198335806b7deba1c741f5244e248dc1bc6585aed09269c/06_BK_MOMENT-_-TEXT.png" data-mid="66577024" border="0" src="https://freight.cargo.site/w/1000/i/26e84e76c66542bb9198335806b7deba1c741f5244e248dc1bc6585aed09269c/06_BK_MOMENT-_-TEXT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eaa5b7bf938d1a4685a22f3697d802ec6ef9cdd8edcb77a0b2db4bcec9bdc2b9/07_BK_MOMENT-_-TEXT.png" data-mid="66577026" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/eaa5b7bf938d1a4685a22f3697d802ec6ef9cdd8edcb77a0b2db4bcec9bdc2b9/07_BK_MOMENT-_-TEXT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b5fa5f69abef1a4ae876523c8d09405c45be0e18f0fbdb1a91245f3d8b4b042e/08_BK_MOMENT-_-TEXT.png" data-mid="66577027" border="0" src="https://freight.cargo.site/w/1000/i/b5fa5f69abef1a4ae876523c8d09405c45be0e18f0fbdb1a91245f3d8b4b042e/08_BK_MOMENT-_-TEXT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2dd810743cc8b5c34af6d2948e9184d4c5d2d77be84a18f10e4d8505386b6cbe/03_NM_EFFECT_C.png" data-mid="66577029" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/2dd810743cc8b5c34af6d2948e9184d4c5d2d77be84a18f10e4d8505386b6cbe/03_NM_EFFECT_C.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6fe43b34953f5c807746571eb83d9399382cbc2ebd974bada74fc353d7d205cf/04_NM_EFFECT-_-TEXT.png" data-mid="66577030" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/6fe43b34953f5c807746571eb83d9399382cbc2ebd974bada74fc353d7d205cf/04_NM_EFFECT-_-TEXT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/268df33e6e8c056235c4442d39a5a3b554b44b36f07abac5db12829ae149b927/02_NM_EFFECT_B.png" data-mid="66577031" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/268df33e6e8c056235c4442d39a5a3b554b44b36f07abac5db12829ae149b927/02_NM_EFFECT_B.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5ebfe941eda13d5d722e8ec14fb1733d38e93f6e4cf4c91ddac6c2e58fcd20d1/05_NM_EFFECT-_-TEXT.png" data-mid="66577032" border="0" src="https://freight.cargo.site/w/1000/i/5ebfe941eda13d5d722e8ec14fb1733d38e93f6e4cf4c91ddac6c2e58fcd20d1/05_NM_EFFECT-_-TEXT.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ffcff4882550b8f6d2c35f6de045c953d8a47127befbe6ec694d0faa5dff65ca/06_NM_TEXTRESOLVE.png" data-mid="66577034" border="0" src="https://freight.cargo.site/w/1000/i/ffcff4882550b8f6d2c35f6de045c953d8a47127befbe6ec694d0faa5dff65ca/06_NM_TEXTRESOLVE.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2f913875b10bfbb40a31be3002249ab364f4af332649b3202700e04aa6716850/Moonman_Lockup_01.png" data-mid="66577035" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/2f913875b10bfbb40a31be3002249ab364f4af332649b3202700e04aa6716850/Moonman_Lockup_01.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e56856442e6728fa165d508c8e552bc860f0c79175d9d7b33a376a52e1ed4e15/Moonman_Lockup_02.png" data-mid="66577036" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/e56856442e6728fa165d508c8e552bc860f0c79175d9d7b33a376a52e1ed4e15/Moonman_Lockup_02.png" /> ↳ Grid An alternate direction that explores the use of a constantly changing grid system to communicate messages, introduce categories + nominees, and to jumble, distort and rearrange underlying footage captured around the streets of Brooklyn. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a27bbcbae459e7565c2c78dfd8b16f406482a59823ee6d0de7c2c9bec6156b17/grid.png" data-mid="66577040" border="0" src="https://freight.cargo.site/w/1000/i/a27bbcbae459e7565c2c78dfd8b16f406482a59823ee6d0de7c2c9bec6156b17/grid.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9d0472728fd2daa7a47f30e5fdc40f892df15cc42fa015ba7813e7ae196532c2/01_MOMENTS.png" data-mid="66577041" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/9d0472728fd2daa7a47f30e5fdc40f892df15cc42fa015ba7813e7ae196532c2/01_MOMENTS.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/54a2ed6550f8bfdf20d4acd3e824b9a6f6cd53a654e80b21b332dceb8e0b0353/06_MOMENTS.png" data-mid="66577045" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/54a2ed6550f8bfdf20d4acd3e824b9a6f6cd53a654e80b21b332dceb8e0b0353/06_MOMENTS.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5d80944557e077ba3b54f62c419bc03174483bfc5894302246bdb10af22738c5/02_MOMENTS.png" data-mid="66577042" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/5d80944557e077ba3b54f62c419bc03174483bfc5894302246bdb10af22738c5/02_MOMENTS.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5b31e60c127150964024e078b58382c109a46b677e3308fead1caec814758108/05_MOMENTS.png" data-mid="66577044" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5b31e60c127150964024e078b58382c109a46b677e3308fead1caec814758108/05_MOMENTS.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3142dca38b89b3e916e7b56c8a6b967d88398d507245879bae5b8c5ee43281a8/09_MOMENTS.png" data-mid="66577046" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/3142dca38b89b3e916e7b56c8a6b967d88398d507245879bae5b8c5ee43281a8/09_MOMENTS.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0612f95b1da0628c3cdc488c3aecaad2bf966a005939d1e27785fd4724eddf9f/02_MOMENTS.png" data-mid="66577047" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/0612f95b1da0628c3cdc488c3aecaad2bf966a005939d1e27785fd4724eddf9f/02_MOMENTS.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9d4c82e842e67e3256aad457c17d9f3b0e26f7eb700ca657327928e40770ab05/02_COLLABORATION.png" data-mid="66578227" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/9d4c82e842e67e3256aad457c17d9f3b0e26f7eb700ca657327928e40770ab05/02_COLLABORATION.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6ce967079813075da9635d184b705645fbbfb5fad5880f6295b6e9f1b7b7445f/04_COLLABORATION.png" data-mid="66578241" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/6ce967079813075da9635d184b705645fbbfb5fad5880f6295b6e9f1b7b7445f/04_COLLABORATION.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2040689f0923743b354e3933c63acd7fb3ff035b036f1b0ebb67af6b92c47fa2/05_COLLABORATION.png" data-mid="66578247" border="0" src="https://freight.cargo.site/w/1000/i/2040689f0923743b354e3933c63acd7fb3ff035b036f1b0ebb67af6b92c47fa2/05_COLLABORATION.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9ed6c4f9145fc6b2689f2ef15b64846cd990638b604c7c30fa0a3c4ab56bfc4c/07_COLLABORATION.png" data-mid="66578267" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/9ed6c4f9145fc6b2689f2ef15b64846cd990638b604c7c30fa0a3c4ab56bfc4c/07_COLLABORATION.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eef380f4d87bc1b48826fba1519a443923e40849dd74f435b54c36072b2618a8/08_COLLABORATION.png" data-mid="66578289" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/eef380f4d87bc1b48826fba1519a443923e40849dd74f435b54c36072b2618a8/08_COLLABORATION.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f876c3adce74cbae0b07c619e668fd028f24fca45705047e68e281a1ba9f1418/09_COLLABORATION.png" data-mid="66578290" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/f876c3adce74cbae0b07c619e668fd028f24fca45705047e68e281a1ba9f1418/09_COLLABORATION.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/77ebc8b634eab3e2c33911abd96e45c648f33c26f76cf6919b413253eaed292e/03_COLLABORATION.png" data-mid="66578875" border="0" src="https://freight.cargo.site/w/1000/i/77ebc8b634eab3e2c33911abd96e45c648f33c26f76cf6919b413253eaed292e/03_COLLABORATION.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4bcf964af5c9e4db49b617a3bf08fff62c269fb8d5bddf2f8b7f8cbf9725c508/03_FEMALE_b.jpg" data-mid="66578967" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/4bcf964af5c9e4db49b617a3bf08fff62c269fb8d5bddf2f8b7f8cbf9725c508/03_FEMALE_b.jpg" />