V.004

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Samsung Galaxy S7 Global Launch TVC
↳ 016
Agency
↳ R/GA
Role
↳ Art + Design Director
Concept development and art direction for the Galaxy S7 global product launch TVC. Premiered at the 88th Academy Awards, and has reached over 6.4 million views on YouTube. Directed by the talented Marcus Tomlinson.





















Virtual Reality Machine
What initially set out to be a content shoot for digital assets, quickly turned into a global product TVC and campaign celebrating the Galaxy S7’s industry-leading features including fast wireless charging, virtual reality capabilities, and water resistanance for up to 30 minutes, as seen in the iconic opening shot, symbolizing Samsungs rebirth into a new dawn of mobile dominance.



















Agency Team
↳ Qian Qian (CD), Chris Cyran (Designer)
Director
↳ Marcus Tomlinson

Director of Photography
↳ Paul Laufer
Production
↳ Radical Media (LA)

Post-Production
↳ The Mill (NY/LA)
Edit
↳ Josh Bodnar @ Whitehouse (LA)

Sound
↳ Human (LA)