Samsung Collections 
↳ 016
↳ R/GA
↳ Art + Design Director
A Galaxy of Possibility: When you connect your Galaxy phone with Samsung's latest devices, the possibilities are endless. To show this, we developed a series of lifestyle Collections: a set of curated product ecosystem stories and use cases, offering people unique benefits to solve their problems with experiences that unlock their passions.

Lifestyle stills, video, and product photography were later implemented in various executions across multiple channels including TVC, OOH, digital, retail and Samsung.com. Shot by Carlos Serrao, styling led by Turner Turner.

Art Direction
We opted to work in an expansive studio-based environment with minimal set design, giving us greater flexibility and control over how we brought each collection story to life, and setting the stage for our talent to perform on. Wardrobe was kept bold, clean and monochromatic so as not to distract from the product.

Feeling / Function
Photography is divided into two categories:

Feeling: shots which convey the spirit of the use case and the products as part of it. 

Function: product centric shots that show the feature that makes each use case possible. As a principle, the phone is always at the center of the experience, coupled with with 1-2 products, and a service that provides a new or better consumer experience through innovation.

Below is an overview of each of the four Collections — Go, Move, Create and Explore — including a summary of the collection's spirit, feeling and function shots, and layout exploratory.

Go with Galaxy
Stay connected. Never tied down.

Connect your Galaxy S7 with the Gear S2, Level headphones and Samsung Pay, and live more freely.

Move with Galaxy
Fitness that fits your life.

Connect your Galaxy S7 with S Health, the Gear Fit2, Gear IconX ear buds or Level Active headphones, and get smart about getting fit.

Create with Galaxy
Share the whole story.

Connect your Galaxy S7 edge with the Gear 360 camera and Gear VR headset to bring your vision to life in 360°.

Explore with Galaxy
Try on the future.

Connect your Galaxy S7 with the Gear VR headset and Samsung VR, and experience virtual reality.

Product Display
We developed a flexible product layout system that could work over various mediums and proportions, each key visual having both black and white background options.