V.004

11

MTV Video Music Awards 
↳ 013
Studio
↳ The Mill (NY)
Role
↳ Art Director + Designer
Logo design and broadcast package for the 2013 MTV Video Music Awards held for the firts time at the Barclays Center in Brooklyn Ney York. 










MTV X KAWS
The final logo select included the iconic KAWS Companion head, split with a flexible type stack.


















































System Foundations
Typeface:
Neusa - bold, modern, sleek.

Color:
Black & White - minimal, neutral, raw, and a subtle wink to the home of the Brooklyn Nets (Barclays Centre) where the event was being hosted.




























































Exploratory
A few logo selects from the archives, inspired by all things Brooklyn (high-rise stacks, project building corners and graffiti, and leveraging VMA show assets (KAWS re-designed moonman statue and giant KAWS band shell used in set design).