10
MTV Video Music Awards
↳ 013
↳ 013
Studio
↳ The Mill (NY)
↳ The Mill (NY)
Role
↳ Art Director + Photography
↳ Art Director + Photography
The final concept was drawn off the KAWS Moonman and its environmental reflections - Imagine if the mirrored Moonman stood up and took a stroll through Brooklyn. It would reflect a warped and stretched view of everything around it, giving us a beautiful, trippy, melted look at Brooklyn and its many unique people.
Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.
Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.
![](https://freight.cargo.site/t/original/i/9b189d72868f6d202e850133e5a1bcc1912948883041dc12465d052b9082f49b/kanye-west-2013-vmas.jpg)
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![](https://freight.cargo.site/t/original/i/2af211267944d94a26b852b509dff8f82a2ed7b6b4acbc35886f1078ea8b14ce/mtv_photo_exports_30.png)
![](https://freight.cargo.site/t/original/i/8d384941a844dd6af7519759dc803a4e6931a56881710a01b244b9892040a159/mtv_photo_exports_12.png)
![](https://freight.cargo.site/t/original/i/1b599ae47126bf5f774138b195db9757a80897933b53de17a409e9026a471af3/mtv_photo_exports_31.png)
![](https://freight.cargo.site/t/original/i/6ebeddbae750c78e60dd505937a67d3fe929eab8cae0782a96388f58348c4be8/mtv_photo_exports_11.png)
![](https://freight.cargo.site/t/original/i/7b098b46795e3cf03425e04273bb37185c3f805643491a96b9532e935204ec33/mtv_photo_exports_03.png)
![](https://freight.cargo.site/t/original/i/700975c4fed9a2f56093b647d9f2d1c787596aad736b1782c2ba7337e582f7e8/mtv_photo_exports_02.png)
![](https://freight.cargo.site/t/original/i/4cb05f8d83ab5e18e388e0159b0712b3b057adda1669f5ff10d12b69e36cf5b3/mtv_photo_exports_04.png)
![](https://freight.cargo.site/t/original/i/f489b906de6c9efa381dff2f8ba2ec6d06cd411422698b83ea17c871de25e964/mtv_photo_exports_16.png)
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![](https://freight.cargo.site/t/original/i/a1b75186a2230fc2a849c1a88b1ed18526fa3a6d00c4ab866821690fdf359472/mtv_photo_exports_17.png)
![](https://freight.cargo.site/t/original/i/915c353e03adc7c66b78bea18e8227198e51bc12274f5876a0457037fb7f1379/mtv_photo_exports_05.png)
![](https://freight.cargo.site/t/original/i/0d5eac864a2fe4e699fd47a009fac8f18a86eb73923e972a688ae18aa379e825/mtv_photo_exports_01.png)
![](https://freight.cargo.site/t/original/i/81625f83430cab39e024e0aa2e209241ebcf68bd71a39f9498dbd174e4ce431d/mtv_photo_exports_15.png)
![](https://freight.cargo.site/t/original/i/83845818efc67996afc6768389936e692660d8bd61ef892eebe8f1fbe972e516/mtv_photo_exports_10.png)
![](https://freight.cargo.site/t/original/i/f1294cb319a3bdbbb8548cd836d85a4f0215fb9ed8e197d0fb2f73a8faefd6a2/mtv_photo_exports_09.png)
![](https://freight.cargo.site/t/original/i/b5b671dca85edb0d297ab29159eab04ed0402ef0bccf02619642d88b6a47f376/mtv_photo_exports_14.png)
![](https://freight.cargo.site/t/original/i/e5eeaa184499884c603e8e369f6d136ade0b32d9ad6c1d9c2628a0c366a02c46/mtv_photo_exports_26.png)
![](https://freight.cargo.site/t/original/i/66fab3b23c236dae7f882925c55fdbd4277f24670dfc3d39dd3e6ab0474d9a24/mtv_photo_exports_27.png)
![](https://freight.cargo.site/t/original/i/7b0ec212d2c690c002a4f4bf01e8e6e77988bc9fdbce19d479b0d012ee62b7c6/mtv_photo_exports_28.png)
![](https://freight.cargo.site/t/original/i/f6c57550a2ac12e5a72c15d3068efd3be24948fab7f9046ce5882588f53ad0c0/mtv_photo_exports_29.png)
![](https://freight.cargo.site/t/original/i/01251b86ee196d18e43ad52a7e2e1d51abbe09211b4920f2899a2240a49e86ac/mtv_photo_exports_20.png)
![](https://freight.cargo.site/t/original/i/8978dbbaac9a17e607d4d5e82127aa7fc56793b9b786f92cb994425f9c45015d/mtv_photo_exports_21.png)
![](https://freight.cargo.site/t/original/i/8cefe5eb74ead7ee666b59404a9673d1d79e0582ed5f90a41b54b8e19709150f/mtv_photo_exports_25.png)
![](https://freight.cargo.site/t/original/i/12d5abda2a2657453bb31ed231a1761c31111e527b1f2354f49982143d36d68a/mtv_photo_exports_24.png)
![](https://freight.cargo.site/t/original/i/4118d40bae21c32c27553d7cd0c12830df7cbf73200e5ef11878457772002bfd/mtv_photo_exports_19.png)
![](https://freight.cargo.site/t/original/i/b16fded4361e6ec6f6425fba4939e318b11da4e54bb24194c091910aec3c6ba6/mtv_photo_exports_18.png)
![](https://freight.cargo.site/t/original/i/5e97b21af3d86de661aae809be423b32a6a804fd9ce03a1de36923cd618a4a84/mtv_photo_exports_23.png)
![](https://freight.cargo.site/t/original/i/b8b447329ddd00b0b9cd602aa3ee67b1a5974fa96140f8ce041d4c8c0e6e80e4/mtv_photo_exports_22.png)