2013  ·   Client - Samsung   ·   Agency - Rokkan  ·   Role - Design Lead

Design and animation direction for a one-stop online gaming experience exclusive to Samsung tablets. A space where players can discover, learn about and play the latest games on the fly, as well earn points, rewards and keep track of their stats by battling it out in the Milk Gaming community.

Browsing
Players could browse game in two ways: Carousel View where game tiles come to life as immersive cinemagraphs, and Grid View for viewing multiple titles at once.

Game Details
Activating a game tile takes you to the Game Detail page enter where players can purchase, try or play new games, as well as find general game details, view demo videos, read in-depth IGN reviews, and view personal stats and achievements if they already own the game.

Menu
Control center with quick access to recently played and trending games.

Menu > Player Stats and Achievements