2016 · Client - Samsung · Agency - R/GA · Role - Art Direction, Design Development
A Galaxy of Possibility: When you connect your Galaxy phone with Samsung's latest devices, the possibilities are endless. To show this, we developed a series of lifestyle Collections: a set of curated product ecosystem stories and use cases, offering people unique benefits to solve their problems with experiences that unlock their passions.
Lifestyle stills, video, and product photography were later implemented in various executions across multiple channels including TVC, OOH, digital, retail and Samsung.com. Shot by Carlos Serrao, styling led by Turner Turner.
We opted to work in an expansive studio-based environment with minimal set design, giving us greater flexibility and control over how we brought each collection story to life, and setting the stage for our talent to perform on. Wardrobe was kept bold, clean and monochromatic so as not to distract from the product.