2016  ·   Client - Samsung   ·   Agency - R/GA  ·   Role - Art Direction, Design

As a way to increase awareness and drive traffic to Samsung's go-to cultural and experiential hub in Meatpacking - Samsung 837 NYC - we created a simple design system that could function across static, animated and interactive DOOH signage. We also designed and developed an accompanying web app, informing people of the latest experiences and events, allowing them to view past events in 360°, and inviting them to 'Come Play' at 837 and experience the future.

Design System
We used the building's iconic twisted window facades as our graphic foundation, allowing viewers to take a peek at what is happening inside 837. Event and location information was then organized around our window frames in Samsung's custom sans-serif.

Animation Sequence
Displays cycled through multiple upcoming events and experiences before resolving to a location map.

Web App - 360° viewer
By connecting their Samsung devices to an interactive DOOH panel through wi-fi or bluetooth, users could access the 837 in 360° viewer, enabling them to relive recent performances and events in 360° using their device gyroscope sensor.

Web App - Calendar & Map
Users also had the ability to view an interactive calendar where they could find out more information and RSVP in advance for special events, as well as recieve real-time directions from their current location to Samsung 837 NYC.