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RoleArt Direction, Design

As a way to increase awareness and drive traffic to Samsung's go-to cultural and experiential hub in Meatpacking - Samsung 837 NYC - we created a simple design system that could function across static, animated and interactive DOOH signage.

Design System
Using the building's iconic twisted window facades as our graphic foundation, viewers are able to look through and take a peek at what's happening inside 837. A layer of event and location information was then organized around our window frames in Samsung's custom sans-serif.

Animation Sequence
Displays cycled through multiple upcoming events and experiences before resolving to a location map.

This system carried over into an accompanying web app that we designed and developed, informing people of the latest experiences and events, allowing them to view past events in 360°, and inviting them to 'Come Play' at 837 and experience the future.

Web App - 360° viewer
By connecting their Samsung devices to an interactive DOOH panel through wi-fi or bluetooth, users could access the 837 in 360° viewer, enabling them to relive recent performances and events in 360° using their device gyroscope sensor.

Web App - Calendar & Map
Users also had the ability to view an interactive calendar where they could find out more information and RSVP in advance for special events, as well as recieve real-time directions from their current location to Samsung 837 NYC.