2016 · Client - Samsung · Agency - R/GA · Role - Art Direction, Design
As a way to increase awareness and drive traffic to Samsung's go-to cultural and experiential hub in Meatpacking - Samsung 837 NYC - we created a simple design system that could function across static, animated and interactive DOOH signage. We also designed and developed an accompanying web app, informing people of the latest experiences and events, allowing them to view past events in 360°, and inviting them to 'Come Play' at 837 and experience the future.
Using the building's iconic twisted window facades as our graphic foundation, viewers are able to look through and take a peek at what's happening inside 837. A layer of event and location information was then organized around our window frames in Samsung's custom sans-serif.