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2013  ·   Client - MTV   ·   Studio - The Mill  ·   Role - Logo Design

Logo design with KAWS companion and exploratory for the 2013 MTV VMA Brooklyn.

Final Select
The final logo select included half an iconic KAWS Companion head, split with a flexible type stack.

Type & Color
Neusa - bold, modern, sleek, strong. Black & White - minimal, neutral, non-nonsense, raw, and a subtle wink to the home of the Brooklyn Nets (a.k.a Barclays Centre) where the event was being hosted.

Design Exploratory
A few logo selects from the archives, inspired by actual VMA show assets (KAWS re-designed moonman statue and giant KAWS band shell used in set design), and all things Brooklyn such as high-rise stacks, project building corners, birds eye views of the streets and graffiti.