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Studio—The Mill
Role—Logo Design

Logo design with KAWS companion and exploratory for the 2013 MTV VMA Brooklyn.

Final Select
The final logo select included half an iconic KAWS Companion head, split with a flexible type stack.

Type & Color
Neusa - bold, modern, sleek, strong. Black & White - minimal, neutral, non-nonsense, raw, and a subtle wink to the home of the Brooklyn Nets (a.k.a Barclays Centre) where the event was being hosted.

Design Exploratory
A few logo selects from the archives, inspired by actual VMA show assets (KAWS re-designed moonman statue and giant KAWS band shell used in set design), and all things Brooklyn such as high-rise stacks, project building corners, birds eye views of the streets and graffiti.