2013 · Client - MTV · Studio - The Mill · Role - Art Direction, Photography
The final concept was drawn off the KAWS Moonman and its environmental reflections - Imagine if the mirrored Moonman stood up and took a stroll through Brooklyn. It would reflect a warped and stretched view of everything around it, giving us a beautiful, trippy, melted look at Brooklyn and its many unique people.
Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.