2017  ·   Client - Samsung   ·   Agency - R/GA  ·   Role - Design

Design exploratory teasing the pre-launch of Samsung's latest flagship device, the Galaxy Note8. The design direction sought to humanize the incredible technology that powers the device, by capturing the fun and expressiveness created by people doodling on the Note8 for the first time. All campaign visual elements would be captured with and designed on the Note8, using the S Pen.

Posters teasing the Galaxy Note8 'Unboxed' event date, using hints of the S-Pen as a graphic device. 

Design System
User generated doodles would then form the graphic foundations of the launch campaign, capturing the moment of contact between humans and technology, thought to reality.

Doodles would be brought to life through expressive, cell-animated vignettes which would be used and shared across different media channels. Animation tests created by the talented content studio at R/GA.